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14-15 October, 2013

Agenda At-A-Glance

SMX Stockholm, Schweden
28 & 29 September, 2010 – Clarion Hotel Sign


Tuesday, September 28, 2010
08.00
09.00
Registration and Coffee – Exhibition Hall
09.00
09.45
Keynote: Untangled Web: Why White Hat SEO Is the Way for YouRoom: C1/2

Mike Moran, Author / Chief Strategist, Converseon

09.45
10.05
Presentation of SEMPORoom: C1/2

Sara Andersson, Chair, SEMPO Scandinavia

10.05
10.20
Coffee Break – Exhibition Hall
  Track 1:
Search for Marketers
Room: C1/2
Track 2:
Bootcamp
Room: C3
10.20
11.20
Social Media Marketing – Killer Tactics & Tactics That Get You Killed

Massimo Burgio, Co-Chair SEMPO
Simon Sundén, Digital Director, Honesty

Keyword Research Tools & Techniques

Alan Webb, CEO, ABAKUS Internet Marketing GmbH
Fredrik Åhlén, CTO, Agile Key AB

11.20
12.20
Search Meets Display

Magnus Nilsson, Search Marketing Director, Banner
Charles Lumley, Marketing Manager, Relation & Brand AB

Copywriting for Search Success

Petra Snickars, Search Strategist, Search Integration
Andy Atkins-Krueger, CEO, WebCertain Group

12.20
13.45
Lunch Break – Exhibition Hall
13.45
15.00
Mobile Search Apps & Opportunities

Andy Atkins-Krueger, CEO, WebCertain Group

Site Architecture

Bernt Johansson, CTO, Klikki AB
Mikkel deMib Svendsen, Creative Director, deMib.com
Jonas Voss, Search Quality Analyst, Google

15.00
15.30
Coffee Break – Exhibition Hall
15.30
16.30
Measuring Search Marketing and Act on the Findings

Magnus Nilsson, Search Marketing Director, Banner
Patrik Skogsfors, Client Manager, Relevant Traffic Sweden

Search Engine Friendly Web Design

Hessam Lavi, Senior Consultant – SEO & Web Analytics
Anu Ilomäki, Strategist, Search Quality, Google

16.30
17.30
Case Studies:
 
1. Conversion Optimization: Conrad Electronic

Martijn Beijk, SEO & Webanalytics consultant, Onetomarket

2. The Hidden Value Of Forms

Marina Nielsen, Web Master, Telia Denmark
Steen Rasmussen, Senior Partner and Scandinavian Online Optimisation Specialist, IIH Nordic

Link Building Fundamentals

Christofer Brugge, CRM, Search Integration
Simon Sundén, Digital Director, Honesty

17.30 Networking ReceptionExhibition Hall

 

Wednesday, September 29, 2010
08.00
09.15
Registration and Coffee – Exhibition Hall
  Track 1:
SEO Camp
Room: C1/2
Track 2:
Advanced Search
Room: C3
09.15
10.00
Leveraging Digital Assets for Maximum SEO Impact

Massimo Burgio, Co-Chair SEMPO
Kristjan Mar Hauksson, Director of Internet Marketing / Founder, Nordic eMarketing

PPC Blackhat and how to protect your campaigns from it

Mikkel deMib Svendsen, Creative Director, deMib.com
Evert Veldhuijzen, Owner & Founder Veroworx

10.00
10.45
The Need for Speed: Google Says It Matters

Kristjan Mar Hauksson, Director of Internet Marketing / Founder, Nordic eMarketing
Mikkel deMib Svendsen, Creative Director, deMib.com

Inhouse PPC

Andy Atkins-Krueger, CEO, WebCertain Group

10.45
11.15
Coffee Break – Exhibition Hall
11.15
12.30
Link Building Outside of the Box

Simon Sundén, Digital Director, Honesty
Marcus Tandler, Partner, Tandler Doerje Partner

Conversion Science

Hessam Lavi, Senior Consultant – SEO & Web Analytics
Theo Lentjes, Marketing Manager, Onetomarket
Phil Dance, Client Development Manager, Efficient Frontier

12.30
14.00
Lunch Break – Exhibition Hall
14.00
15.00
Brain & Train -Inhouse SEO

Elias Kai, Search Marketing Manager, bwin Games
Fredrik Åhlén, CTO, Agile Key AB

Search Ad Quality

Magnus Nilsson, Search Marketing Director, Banner
Phil Dance, Client Development Manager, Efficient Frontier

15.00
16.00
SEO Check UpRoom: C1/2

Alan Webb, CEO, ABAKUS Internet Marketing GmbH
Bernt Johansson, CTO, Klikki AB
Marcus Tandler, Partner, Tandler Doerje Partner
Simon Sundén, Digital Director, Honesty
Jonas Voss, Search Quality Analyst, Google

16.00 End of conference

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