Agenda At-A-Glance
SMX Stockholm, Schweden
28 & 29 September, 2010 – Clarion Hotel Sign
| Tuesday, September 28, 2010 | ||
|---|---|---|
|
08.00 09.00 |
Registration and Coffee – Exhibition Hall | |
|
09.00 09.45 |
Keynote: Untangled Web: Why White Hat SEO Is the Way for You – Room: C1/2
Mike Moran, Author / Chief Strategist, Converseon |
|
|
09.45 10.05 |
Presentation of SEMPO – Room: C1/2
Sara Andersson, Chair, SEMPO Scandinavia |
|
|
10.05 10.20 |
Coffee Break – Exhibition Hall | |
|
Track 1: Search for Marketers – Room: C1/2 |
Track 2: Bootcamp – Room: C3 |
|
|
10.20 11.20 |
Social Media Marketing – Killer Tactics & Tactics That Get You Killed
Massimo Burgio, Co-Chair SEMPO |
Keyword Research Tools & Techniques
Alan Webb, CEO, ABAKUS Internet Marketing GmbH |
|
11.20 12.20 |
Search Meets Display
Magnus Nilsson, Search Marketing Director, Banner |
Copywriting for Search Success
Petra Snickars, Search Strategist, Search Integration |
|
12.20 13.45 |
Lunch Break – Exhibition Hall | |
|
13.45 15.00 |
Mobile Search Apps & Opportunities
Andy Atkins-Krueger, CEO, WebCertain Group |
Site Architecture
Bernt Johansson, CTO, Klikki AB |
|
15.00 15.30 |
Coffee Break – Exhibition Hall | |
|
15.30 16.30 |
Measuring Search Marketing and Act on the Findings
Magnus Nilsson, Search Marketing Director, Banner |
Search Engine Friendly Web Design
Hessam Lavi, Senior Consultant – SEO & Web Analytics |
|
16.30 17.30 |
Case Studies: 1. Conversion Optimization: Conrad Electronic Martijn Beijk, SEO & Webanalytics consultant, Onetomarket
Marina Nielsen, Web Master, Telia Denmark |
Link Building Fundamentals
Christofer Brugge, CRM, Search Integration |
| 17.30 | Networking Reception – Exhibition Hall | |
| Wednesday, September 29, 2010 | ||
|---|---|---|
|
08.00 09.15 |
Registration and Coffee – Exhibition Hall | |
|
Track 1: SEO Camp – Room: C1/2 |
Track 2: Advanced Search – Room: C3 |
|
|
09.15 10.00 |
Leveraging Digital Assets for Maximum SEO Impact
Massimo Burgio, Co-Chair SEMPO |
PPC Blackhat and how to protect your campaigns from it
Mikkel deMib Svendsen, Creative Director, deMib.com |
|
10.00 10.45 |
The Need for Speed: Google Says It Matters
Kristjan Mar Hauksson, Director of Internet Marketing / Founder, Nordic eMarketing |
Inhouse PPC
Andy Atkins-Krueger, CEO, WebCertain Group |
|
10.45 11.15 |
Coffee Break – Exhibition Hall | |
|
11.15 12.30 |
Link Building Outside of the Box
Simon Sundén, Digital Director, Honesty |
Conversion Science
Hessam Lavi, Senior Consultant – SEO & Web Analytics |
|
12.30 14.00 |
Lunch Break – Exhibition Hall | |
|
14.00 15.00 |
Brain & Train -Inhouse SEO
Elias Kai, Search Marketing Manager, bwin Games |
Search Ad Quality
Magnus Nilsson, Search Marketing Director, Banner |
|
15.00 16.00 |
SEO Check Up – Room: C1/2
Alan Webb, CEO, ABAKUS Internet Marketing GmbH |
|
| 16.00 | End of conference | |
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