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14-15 October, 2013

Agenda Overview

SMX Stockholm, Sweden
19 & 20 September, 2011

Monday, 19 September, 2011

 8.00
 9.00
Registration & Coffee

Room: Mässhallen
 9.00
 10:00

Keynote – Getting Ready for Search 3.0

Bill Hunt, President, Back Azimuth Consulting

Room: Riddarsalen
10.00
10.30
Coffee Break

Room: Mässhallen
  Track 1 – Search for Marketers
Room: Riddarsalen
Track 2 – SMX Bootcamp: Basics you need to know
Room: Fogelströmrummet
10.30
11.30

The New Search Universe: Google, Bing, Twitter, Facebook, You Tube, Foresquare – Hype Or Opportunity

Focus: SEM and SEO
Level: ALL

Sam Crocker, SEO Associate Director, OMD Group
Niels Dörje, Partner, Tandler.Doerje.Partner
Simon Sundén, Co-Founder, Lissly
Bas van den Beld, Search & Social Expert, Trainer, Speaker & Publicist

Keyword Research and Copywriting For Search Success

Focus: SEM
Level: ALL

Motoko Hunt, Founder, Search Strategist, AJPR LLC
Gillian Muessig, Co-founder, SEOmoz
Ann Stanley, Managing Director, Anicca Digital Solutions

11:30
11:35
Session Break
11.35
12.30

Searcher Behaviour in a Multiplatform World

Focus: SEM
Level: ALL

Magnus Nilsson, Managing Director, RED Performance
Lasse Clarke Storgaard, Head of Search, MediaCom

Why Black Hat Is Dead

Focus: SEO
Level: ALL

Martin MacDonald, Head of SEO, OMD Group

12.30
13.30
Lunch Break

Room: Mässhallen
13.30
14.30

E-Retail SEO in a Post-Panda World

Focus: Testing & Tools
Level: ADVANCED

Alex Edelstein, CEO and Co-founder, Servio

Search Engine Friendly Design

Focus: SEO
Level: ALL


Fredrik Andersson, Team Lead, Google Ireland
Stavros Bilis, Senior SEO Specialist, Produktion 203

14.30
14.40
Session Break
14.40
15.50

Getting to grips with Facebook Ads – Tactics For Search Marketers

Focus: SEM
Level: ALL

Magnus Nilsson, Managing Director, RED Performance
Brent Payne, Founder & Top Bald Guy, BaldSEO, LLC

Conversion Optimization Science

Focus: SEM
Level: ALL

Gillian Muessig, Co-founder, SEOmoz
Yonatan Weic, Senior Sales Executive EMEA, Acquisio
Kristoffer Ewald, Senior Vice President Strategy, Guava Danmark A/S

15.50
16.20
Coffee Break

Room: Mässhallen
16.20
17.20

Deep Inside Adwords

Focus: PPC
Level: ALL

Henrik Stenmann, Senior Partner & Scandinavian Online Marketing Specialist, IIH Nordic

Measuring Success in Social Media

Brian Clifton, Author & CEO, Advanced Web Metrics
Simon Sundén, Co-Founder, Lissly

17.30
 
Networking Reception

Room: Mässhallen

Tuesday, 20 September, 2011

 8.00
 9.00
Registration & Coffee

Room: Mässhallen
  Track 1 – SEO Camp
Room: Riddarsalen
Track 2 – SMX Advanced
Room: Fogelströmrummet
 9.00
10.00

Technical SEO: HTML, Panda Update and more

Focus: SEO
Level: ADVANCED

Bill Hunt, President, Back Azimuth Consulting
Mikkel deMib Svendsen, Creative Director, deMib.com
Hessam Lavi, Senior Consultant, SEO & Web Analytics

The SoLoMo Revolution: Social Media, Local Search and Mobile Search Collide

Focus: ALL
Level: ADVANCED

Bas van den Beld, Search & Social Expert, Trainer, Speaker & Publicist

10.00
10.30
Coffee Break

Room: Mässhallen
10.30
11.25

Link Alchemy: Creative Ways of Conjuring SEO Gold

Focus: SEO
Level: ADVANCED

Bernt Johansson, CTO, Klikki AB
Magnus Brath, Specialist, Pineberry

Remarketing for Fun and Profit

Focus: ALL
Level: ADVANCED

Lari Numminen, Creative Director & Co-founder, Timgu
Ann Stanley, Managing Director, Anicca Digital Solutions

11.25
11.30
Session Break
11.30
12.30

SEO & User Generated Content

Focus: SEO
Level: ALL

Magne Bjella, Project Manager New Media, The Norwegian National Opera & Ballet
Jacek Tkaczuk, Group SEO Manager, Bluerank

Search Analytics & Competitive Intelligence

Focus: SEM and SEO
Level: ADVANCED

Neil Walker, Group CTO, Getupdated Internet Marketing
Carolyn Shelby, Chief Strategist, CSHEL Search Strategies

12.30
13.45
Lunch Break

Room: Mässhallen
13.45
15.00

War on Spam

Focus: SEO
Level: ADVANCED

Mikkel deMib Svendsen, Creative Director, deMib.com
Alexandra Lindner, SEO/CEO, A-Agency
Bill Hunt, President, Back Azimuth Consulting

The Top Tool Kits – Favorite Tools of Search Experts

Focus: ALL
Level: ALL

Anu Ilomäki, Team Lead, Google Ireland
Brent Payne, Founder & Top Bald Guy, BaldSEO, LLC
Adam Feldt, CEO and Partner, Adomera AB
Carolyn Shelby, Chief Strategist, CSHEL Search Strategies
Alexandra Karagaeva, Head of Online Marketing, Directiv
Ingela Ottosson, Senior SEO Consultant, Relevant Traffic Sweden

15.00
15.30
Coffee Break

Room: Mässhallen
15.30
16.15

SEO KPIs

Focus: SEO
Level: ALL

Zbigniew Nowicki, Managing Director, bluerank.com

Mobile Apps and how they are Revolutionizing Search

Focus: SEM
Level: ALL

Andy Atkins-Krüger, CEO, WebCertain Group

16.15
17.00

Ask the SEOs

Focus: SEO
Level: ADVANCED

Bernt Johansson, CTO, Klikki AB
Mikkel deMib Svendsen, Creative Director, deMib.com
Magnus Brath, Specialist, Pineberry

Room: Riddarsalen
17.00 End of conference