Agenda Overview
SMX Stockholm, Sweden
19 & 20 September, 2011
Monday, 19 September, 2011
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8.00 9.00 |
Registration & Coffee
Room: Mässhallen
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9.00 10:00 |
Keynote – Getting Ready for Search 3.0 Bill Hunt, President, Back Azimuth Consulting
Room: Riddarsalen
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10.00 10.30 |
Coffee Break
Room: Mässhallen
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Track 1 – Search for Marketers Room: Riddarsalen |
Track 2 – SMX Bootcamp: Basics you need to know Room: Fogelströmrummet |
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10.30 11.30 |
The New Search Universe: Google, Bing, Twitter, Facebook, You Tube, Foresquare – Hype Or Opportunity Focus: SEM and SEO
Sam Crocker, SEO Associate Director, OMD Group |
Keyword Research and Copywriting For Search Success Focus: SEM
Motoko Hunt, Founder, Search Strategist, AJPR LLC |
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11:30 11:35 |
Session Break | |
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11.35 12.30 |
Searcher Behaviour in a Multiplatform World Focus: SEM
Magnus Nilsson, Managing Director, RED Performance |
Focus: SEO Martin MacDonald, Head of SEO, OMD Group |
|
12.30 13.30 |
Lunch Break
Room: Mässhallen
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13.30 14.30 |
E-Retail SEO in a Post-Panda World Focus: Testing & Tools Alex Edelstein, CEO and Co-founder, Servio |
Focus: SEO
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14.30 14.40 |
Session Break | |
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14.40 15.50 |
Getting to grips with Facebook Ads – Tactics For Search Marketers Focus: SEM
Magnus Nilsson, Managing Director, RED Performance |
Conversion Optimization Science Focus: SEM
Gillian Muessig, Co-founder, SEOmoz |
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15.50 16.20 |
Coffee Break
Room: Mässhallen
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16.20 17.20 |
Focus: PPC Henrik Stenmann, Senior Partner & Scandinavian Online Marketing Specialist, IIH Nordic |
Measuring Success in Social Media
Brian Clifton, Author & CEO, Advanced Web Metrics |
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17.30 |
Networking Reception
Room: Mässhallen
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Tuesday, 20 September, 2011
|
8.00 9.00 |
Registration & Coffee
Room: Mässhallen
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Track 1 – SEO Camp Room: Riddarsalen |
Track 2 – SMX Advanced Room: Fogelströmrummet |
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9.00 10.00 |
Technical SEO: HTML, Panda Update and more Focus: SEO
Bill Hunt, President, Back Azimuth Consulting |
The SoLoMo Revolution: Social Media, Local Search and Mobile Search Collide Focus: ALL Bas van den Beld, Search & Social Expert, Trainer, Speaker & Publicist |
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10.00 10.30 |
Coffee Break
Room: Mässhallen
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10.30 11.25 |
Link Alchemy: Creative Ways of Conjuring SEO Gold Focus: SEO
Bernt Johansson, CTO, Klikki AB |
Remarketing for Fun and Profit Focus: ALL
Lari Numminen, Creative Director & Co-founder, Timgu |
|
11.25 11.30 |
Session Break | |
|
11.30 12.30 |
Focus: SEO
Magne Bjella, Project Manager New Media, The Norwegian National Opera & Ballet |
Search Analytics & Competitive Intelligence Focus: SEM and SEO
Neil Walker, Group CTO, Getupdated Internet Marketing |
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12.30 13.45 |
Lunch Break
Room: Mässhallen
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13.45 15.00 |
Focus: SEO
Mikkel deMib Svendsen, Creative Director, deMib.com |
The Top Tool Kits – Favorite Tools of Search Experts Focus: ALL Anu Ilomäki, Team Lead, Google Ireland |
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15.00 15.30 |
Coffee Break
Room: Mässhallen
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15.30 16.15 |
Focus: SEO Zbigniew Nowicki, Managing Director, bluerank.com |
Mobile Apps and how they are Revolutionizing Search Focus: SEM Andy Atkins-Krüger, CEO, WebCertain Group |
|
16.15 17.00 |
Focus: SEO
Bernt Johansson, CTO, Klikki AB
Room: Riddarsalen
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| 17.00 | End of conference | |
