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14-15 October, 2013

Agenda Day 2

SMX Stockholm, Sweden
19 & 20 September, 2011

Tuesday, September 20, 2011

 8.00
 9.00

Registration
 9.00
10.00

Track 1 – SEO Camp

Technical SEO: HTML5, Panda Update and more

Focus: SEO
Level: ADVANCED

How do you prioritize improvements to technical architecture? Is HTML5 the new standard and what are the key differences to HTML4? What impact does and will the Panda update make? Is it really all that important to speed up client-side page load times? Server side load times? Change your IIS configuration to stop generating those default.aspx pages and case-insensitive URLs? What technical SEO advice is just the latest fad and what’s really going to make the difference in improved customer acquisition from search.

Moderator:
Brian Clifton, Author & CEO, Advanced Web Metrics
Speakers:
Bill Hunt, President, Back Azimuth Consulting
Mikkel deMib Svendsen, Creative Director, deMib.com
Hessam Lavi, Senior Consultant, SEO & Web Analytics

Track 2 – SMX Advanced

The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide

Focus: ALL
Level: ALL

For the first time, web-enabled mobile devices like smart phones and tablets are outselling computers as people increasingly want to be online everywhere. In fact, local search is proving to be the driving force behind consumers’ brand preferences and, ultimately, buying decisions. In this presentation you’ll learn how the mobile-social-local trifecta is transforming the search-to-purchase process, as well as gain some foresight about the emerging trends that are bound to soon shake up the landscape.

Moderator:
Andy Atkins-Krüger, CEO, WebCertain Group
Speaker:
Bas van den Beld, Search & Social Expert, Trainer, Speaker & Publicist

10.00
10.30

Coffee break
10.30
11.25

Track 1 – SEO Camp

Link Alchemy: Creative Ways Of Conjuring SEO Gold

Focus: SEO
Level: ADVANCED

Despite all the recent changes in search engine algorithms, links remain the single most important part of an effective search marketing campaign. And to successfully compete, you need to go beyond traditional link building techniques to create natural but scalable campaigns. What tools are available to analyse competitor links? What non-traditional channels, such as .edu links and retweets can be used? Our speakers show you how to reinvigorate your link building campaigns and take them to the next level.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speakers:
Bernt Johansson, CTO, Klikki AB
Magnus Brath, Specialist, Pineberry

Track 2 – SMX Advanced

Remarketing For Fun And Profit

Focus: ALL
Level: ADVANCED

Some call it remarketing; others call it retargeting, but if you aren’t doing it you’re squandering both money and opportunity to build stronger relationships with your customers. Remarketing involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments have made it relatively easy to launch and run remarketing campaigns. Our panelists show you how.

Moderator:
Brian Clifton, Author & CEO, Advanced Web Metrics
Speakers:
Lari Numminen, Creative Director & Co-founder, Timgu
Ann Stanley, Managing Director, Anicca Digital Solutions

11.25
11.30

Session Break
11.30
12.30

Track 1 – SEO Camp

SEO & User Generated Content

Focus: SEO
Level: ALL

The “voice of the customer” can be a dual-edged sword. Positive reviews and comments can help reinforce reputation or even persuade others to buy. Negative feedback can be the kiss of death if it gets out of hand. But ultimately, applying good SEO to user generated content extends the reach of your site and gives you more potential touch points with searchers, particularly if you mine your UGC for keyword research. Come see how several sites are turning the (free) content created by their customers into search engine gold.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speakers:
Magne Bjella, Project Manager New Media, The Norwegian National Opera & Ballet
Jacek Tkaczuk, Group SEO Manager, Bluerank

Track 2 – SMX Advanced

Search Analytics & Competitive Intelligence

Focus: SEM and SEO
Level: ADVANCED

Your competitors are smart and aggressive. Knowing their search marketing strategy allows you to validate your own, and to outflank them with innovative tactics. Search analytics is the answer. This session shows you how to implement and profit from a comprehensive competitive intelligence campaign.

Moderator:
Brian Clifton, Author & CEO, Advanced Web Metrics
Speaker:
Neil Walker, Group CTO, Getupdated Internet Marketing
Carolyn Shelby, Chief Strategist, CSHEL Search Strategies

12.30
13.45

Lunch break
13.45
15.00

Track 1 – SEO Camp

War on Spam

Focus: SEO
Level: ADVANCED

In addition to constantly trying to improve the user experience, search engines are engaged in an ongoing war with spammers who seek to subvert the rules and get top rankings, regardless of user experience. In this panel our experts discuss how the search engines uncover new spam tactics, how they separate the wheat from the chaff, what you should do if your site is inadvertently penalized and more.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speakers:
Mikkel deMib Svendsen, Creative Director, deMib.com
Alexandra Lindner, SEO/CEO, A-Agency
Bill Hunt, President, Back Azimuth Consulting

Track 2 – SMX Advanced

Top Tool Kits – Favorite Tools of Search Experts

Focus: ALL
Level: ALL

Which tools work best for which purpose? Are paid tools really better than free tools? In this session true search veterans show you their own personal tool kit. Tools for Adwords, Keywords, SEO and Linkbuilding and also technical SEO Tools.

Moderator:
Andy Atkins-Krüger, CEO, WebCertain Group
Speakers:
Anu Ilomäki, Team Lead, Google Ireland
Brent Payne, Founder & Top Bald Guy, BaldSEO, LLC
Adam Feldt, CEO and Partner, Adomera AB
Carolyn Shelby, Chief Strategist, CSHEL Search Strategies
Alexandra Karagaeva, Head of Online Marketing, Directiv
Ingela Ottosson, Senior SEO Consultant, Relevant Traffic Sweden

15.00
15.30

Coffee break
15.30
16.15

Track 1 – SEO Camp

SEO KPIs

Focus: SEO
Level: ALL

How can you measure the financial success of SEO? We have more data points than we can count to help us track how search engines and users come to our site. But PIs and visits are getting rather old fashioned. Which KPIs make sense for advanced SEO, what are actionable insights and which metrics are a waste of time? So bottom line, in Euros, Kronas, Dollars etc… what is the result of SEO? In this session we show you how and with which tools you can make sense of the data chaos and focus on what really matters.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Zbigniew Nowicki, Managing Director, bluerank.com

Track 2 – SMX Advanced

Mobile Apps & How They’re Revolutionizing Search

Focus: SEM
Level: ALL

Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.” Oh really? There are currently more than 200,000 apps for the iPhone and 100,000 and growing for Google’s Android – and many are built around search. This session looks at popular search apps on different devices, how they gather data and the new, away from the desktop opportunities they offer to marketers.

Speaker:
Andy Atkins-Krüger, CEO, WebCertain Group

16.15
17.00

Track 1 – SEO Camp

Ask The SEOs

Focus: SEO
Level: ADVANCED

Some experts say content is king. Others maintain that acquiring quality links is the killer ranking factor. Still others swear by bleeding-edge SEO techniques that run the risk of drawing penalties and having sites banned by search engines altogether. In this no-holds-barred, all-questions-welcomed session, you’ll get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimisers in the business.

Moderator:
Gillian Muessig, Co-founder, SEOmoz
Speakers:
Bernt Johansson, CTO, Klikki AB
Mikkel deMib Svendsen, Creative Director, deMib.com
Magnus Brath, Specialist, Pineberry

17.00
End of conference