SMX Stockholm, Sweden
19 & 20 September, 2011
Founder & Senior Strategist
Sara has an international marketing degree and has worked with search engine marketing since 1999. She was the founder of the first search engine marketing department of the Outrider group (part of WPP) in Sweden and is still one of the pioneers in the market. She later became Head of Search EMEA at Global Strategies Intl. managing clients such as IBM, Samsung, BP and P&G. Global strategies Intl. was acquired by neo@Ogilvy in 2007. Sara has 10 years experience in conducting high level strategic search consultancy for clients with high complexity and is now managing her own company; Search Integration Sweden AB. At Search Integration she is focused on helping clients understand search and how to integrate this in their overall business and marketing plans to drive and measure success at the bottom line. The job often involves helping clients define the actual search marketing need and how it can best support other activities but also in many cases evaluate what can be outsourced and what should be kept internal. Sara’s mission at Search Integration is to shape the search marketing world in Sweden and EMEA and provide knowledge and competence to small and big clients in their role as a buyer and user of search marketing services.
Fredrik Andersson joined Google in Dublin in late 2005 and currently manages efforts in central European markets as a team lead within search quality. A native of Sweden, he has experience supporting the search quality effort across European languages with a focus on northern Europe. Fredrik has a background in computer science and business administration and holds a master’s degree from Luleå University of Technology, Sweden.
Senior SEO Specialist
Stavros Bilis has been working with startups, the gambling industry and SEO for the last years, received his MSc degree in ICT Entrepreneurship from KTH Royal Institute of Technology, He is now the Senior SEO Specialist of Produktion 203 in Stockholm.
Project Manager New Media
The Norwegian National Opera & Ballet
Magne Bjella is Project Manager for New Media Strategies and development in The Norwegian National Opera & Ballet. Before he came to The Norwegian National Opera & Ballet he worked as a Global Internet Manager responsible for establishing a global Internet platform, SEO Strategy and Online Marketing in Navico (Company House of brands and global Leader in Marine Electronics) 2007 – 2010. He started as an Internet Manager in Scandinavian Airlines Norway in 1999 participating in SAS different web e-commerce and online marketing projects. In the merge of airline SAS and Braathens in Norway – Magne became responsible for Online marketing and Traffic Management and the 4th largest online marketing company in Norway. He was also part of the team establishing Frequent Flyer Loyalty program EuroBonus within Scandinavian Airlines in 1991. Magne was in April 2007 awarded the “Golden Award of Honour” at INMA’s event Gulltaggen for his contribution to the Online marketing community in Norway.
Magnus has been working in the most competitive segments in the SEO field for half a decade in (Stockholm based) Pineberry. For a number of years he has been working abroad in Malta and Costa Rica but is now back at the Stockholm headquarters. When Pineberry formed in 2007, both Brath and the company got well known, at that time working internationally and only in the toughest of search results with very effective performance for all their customers. Aside of the normal work Magnus also blogs at Swedens biggest SEO only blog, Sökmotorkonsult.se.
Author & CEO
Advanced Web Metrics
Brian Clifton, (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.
Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics for Google EMEA, defining the adoption strategy and building a team of pan-European product specialists from scratch. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ). Brian is the Founder of Advanced Web Metrics and Senior Strategist at Search Integration AB – a Swedish company helping clients integrate search and web metrics into their overall business and marketing optimisation.
SEO Associate Director
Sam Crocker is SEO Associate Director for OMD based in their London offices. Sam’s focus since joining OMD has primarily been in delivering integrated online marketing solutions for the agency’s existing clients whilst growing OMD’s SEO offering, headcount and client base. He works with the broader OMD digital team across a handful of international and UK focussed accounts for major global brands in a variety of different verticals.
Sam’s main areas of interest with online marketing are discovering new tools, trends and techniques and also in finding new uses for existing technology to identify trends and patterns in competitor behaviour and to uncover new areas of opportunity.
CEO and Co-founder
Alex Edelstein is the CEO and co-founder of Servio, which taps its global workforce of 120,000 to facilitate industrial strength content engineering for clients including Target.com and Healthline. Alex has held executive roles at Cloudmark and at Inktomi, where he was General Manager of Search. He worked at Netscape, where he product managed the early versions of Netscape Navigator, and at Microsoft, playing a key design role in the Microsoft Exchange email system and what ultimately would become Microsoft Outlook.
Alex has been featured on Fox Business News, ABC News, CNET, and TechCrunchTV and has recently spoken at SMX Advanced, DMA Summit, Crowdsourcing Summit, Net:Work, and HCOMP. Alex has a BA Degree from Harvard University, and an MBA from the University of California, Berkeley. He serves on the board of Kiva.org, a non-profit facilitating micro-lending in developing countries.
Head of DNA by Netbooster Unit
SVP Netbooster Group
Kristoffer Ewald is an internationally recognized digital marketing and strategy director with 18+ years of experiences. His career have included a web agency called Silvertag in the happy days of 1998 internet, NXT@Copenhagen Institute for Future Studies to co-incubating THNK, an innovation consultancy that sold to Saatchi & Saatchi in 2003. Later he co-founded The Milk, a first mover on digital marketing strategies focused on usability, behavioural economics, BigData and Analytics, later acquired by Guava a subsidiary of Netbooster Group. Kristoffer now leads the Data Intelligence & Analytics Strategy efforts in Netbooster that aim at delivering Data Intelligence, Analytics and Marketing Performance consulting strategies to global clients.
Also, Kristoffer have been active in the Digital Analytics Association since it’s early days, and sits in the Research Comittee still. Currently Kristoffer is a co-founding member of the board at Assoc. of Danish Digital Agencies (ADDA). Kristoffer is a very popular and well received international speaker with well over 150 talks on his path. He lives with his wife and two young kids in wonderful Copenhagen. When he’s not on the road he rides his bike to work and dreams of the days when there was still enough free time to go adventure racing.
CEO and Partner
Adam is CEO and partner of Adomera, an online marketing agency specialized in SEM, SEO and social media. With a marketing degree and several years of experience of online media he is particularly interested in on/offline correlation, multi-channel campaigns and the extended effects of online activities. The measurability and flexibility of online media is what once got him into the digital side of marketing and still what drives him. There are no secret recipes for success but to always measure, always analyze and constantly optimize campaigns. As a consultant he has helped corporations as well as governmental agencies to take a more strategic approach on digital marketing and is frequently consulted on digital matters by more traditional advertising agencies and bureaus.
Before his current position he has lead several start-ups in the Nordic and also been in charge of the strategic coordination of international subsidiaries for a San Francisco-based Nordic company within the field of digital media.
Founder, Search Strategist
Motoko is a global search marketing professional, especially in targeting Japan and APAC region, with 15+ years of experience in web site promotion and search marketing. She has been working for numerous well-known large and big brand sites in North America, Europe and APAC regions, across several industries, including travel, finance, entertainment, health, ecommerce, and technology. She is a results-oriented leader with proven success at building and leading world-class in-house marketing and technical teams for companies.
In March 2010, she was elected to be a member of the Board of Directors of SEMPO (Search Marketing Professional Organization). Also, she is a chairman of SEMPO APAC and a Co-Chair of SEMPO Japan.
Back Azimuth Consulting
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.
Bill is considered the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker haven spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.
Bill is the co-author of the best selling book “Search Engine Marketing, Inc.” Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Bill also writes a popular blog on search and social media marketing at http://www.whunt.com as well as a column for Search Engine Land on International Search Marketing
Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles and work towards an MBA. Bill is also a veteran of the U.S. Marine Corps.
Since joining Google in 2006, Anu has been supporting search quality efforts across European languages as a search quality strategist. Anu is also active as a Google guide in the Finnish Webmaster Help forum. Anu has a bachelor’s degree in Computer Science, Linguistics and German from Trinity College Dublin and a master’s in Translation Studies from Dublin City University.
Bernt is the CTO of KliKKi AB, a pan-Nordic online marketing company specialized in Search Marketing and Online Display solutions. Bernt has experience from working with the technical aspects of SEM, SEO and analytics as well as from a business perspective. He has a Master of Applied System Science in Systems Development and Software Engineering degree from Luleå University of Technology and has previously worked for Luleå University of Technology and Metria, the Land Survey of Sweden
X-Project Design Studio
After getting PhD in Arts Alexandra started her career as a marketing specialist. Soon she chose to specialize in online marketing and became a supervisor in preparing and analysing SEM and SEO campaigns. Today she is responsible for all the marketing activity in the company, as well as for the implementation of new methods and strategies in the marketing department.
Alexandra writes for various Russian periodicals, giving advice on leading proper online marketing campaigns with high conversion rate.
SEO & Web Analytics
Hessam is a recognized Online Marketing expert with special focus on SEO and Web Analytics.
He previously spent 4 years at Google where he worked on countering black hat SEO techniques and webspam in the European market. During this time he learned first hand about how to build websites and create content which are best understood and evaluated by Google’s algorithms.
Hessam holds an Msc in Computer and Cognitive Science from the University of Lund, Sweden. Now
based in Berlin, he works as an independent consultant helping companies maximize their performance online. In Sweden, he mainly works with the agency Search Integration based in Stockholm.
After several years of business consultancy, Alexandra kickstarted her career as a SEO consultant several years ago and made herself one of the most esteemed SEOs in the german-speaking area in no time.
She has worked for several big international brands and proved, that she’s an expert when it comes to white-hat SEO combined with solid rankings.
Director Inbound Marketing
Martin MacDonald is a full time online marketing specialist, with diverse experience in industries ranging from gambling to travel, ticketing to affiliate technology.
During his career he has both strategised and executed marketing campaigns for companies including Expedia, Seatwave, PepsiCo, McDonald’s, Virgin and many other household name brands.
He is currently Inbound Marketing Director for Expedia EAN, the whitelabel technology division of the worlds largest travel company, regular blogger on major industry publications, and speaker at international marketing conferences.
Kristjan Mar Hauksson
Director of Internet Marketing / Founder
Kristjan specializes in search engine optimizing and marketing for tourism, the fisheries industry, and other export industry segments. His expertise is assisting companies to gain international visibility through search engines. He is the founder of the Icelandic SEO/SEM forum and contributes regularly as a presenter for organizations, companies, and non-profit organizations. Kristjan studied Electrical Technology with emphasis on Electronics at Reykjavik Technical College (IS), has a degree in Systems Analyzing from the Private School of Iceland Computer and Engineering (IS), and a degree in Internet Marketing from University of British Columbia (CA). Kristjan has been a sought-after speaker at Internet Marketing Conferences around Iceland and abroad. Kristjan is a Contributing Editor at Multilingual Search and a member of the Scandinavian working group for SEMPO.
Founding President Emeritus
Gillian Muessig is the founding president of SEOmoz, providers of the world’s most popular Search Marketing campaign management applications. SEOmoz.org serves a community of 1/2 million search marketers around the world with tools, education, events, and community.
Known as SEOmom throughout the industry, Gillian is a thought leader with her finger on the pulse of the future of the industry. She has provided keynotes and sessions for conferences in North and South America, Asia, Australia, Europe, and here in Scandinavia.
Gillian’s radio program, CEO Coach, has a global listenership of several thousand entrepreneurs and marketers and airs Mondays at 10AM PST on WebmasterRadio.fm, covering entrepreneurial issues from funding and finance to staffing, marketing, pricing models, and brand development. She serves on the Board of Advisors for technology companies in four continents.
Managing Director & Partner
Magnus Nilsson is Managing Director at RED Performance in Oslo, Norway. His team help clients achieve success in all aspects of performance marketing, from search to conversion rate optimisation.
Before making the move to Norway, Magnus spent half a decade in London. There he headed up some of the most skilled search and affiliate marketing teams, that delivered yearly client revenues of almost £100 million.
His success in performance marketing is achieved through a great understanding of core marketing principles and innovative use of technology.
Zbigniew plays the role of the strategic consultant in the branch of new media for more than 15 years. He has been working as an online and ecommerce consultant for various financial institutions, telecommunication, and the companies from the FMCG sector. He is co-owner of bluerank.com SEM agency and founder of opiniac.com Customer Experience Management platform. Afterhours: squash, mountain biking, heavy music and Labrador Retriever dogs devoted fan.
Senior SEO Consultant
Relevant Traffic Sweden
Ingela Ottosson is a Senior SEO Consultant at Relevant Traffic in Stockholm. She has been working with SEO in all types of segments for example he extremely competitive field of gambling. She holds educations within big and small corporations and makes analysis of the markets, the technical platforms and all the editorial content. She’s been working within the IT business since 1998 with everything between computer games to developing and today with SEO and online marketing.
Relevant Traffic is a company in the Investment AB Kinnevik that works with all aspects of the search engines; organic and paid. Relevant Traffic is the only Swedish reseller of SEOlytics.
Founder & Top Bald Guy
CSHEL Search Strategies
Carolyn Shelby is the Chief Strategist and Principal of CSHEL Search Strategies, a Chicago-based SEO, SEM and social media consulting agency specializing in rehabbing under performing sites and helping businesses make the most of new media by integrating “search awareness” into their corporate culture. She has more than 16 years of experience developing successful websites for businesses and not-for-profit groups of all sizes.
Carolyn is a regular speaker at search industry conferences and has contributed to and been quoted in a number of industry publications including Mashable, Search Engine Roundtable, Search Engine Journal, Web Pro News, and Webmaster Radio.
Anicca Digital Solutions
Ann Stanley is MD of Anicca Digital Solutions, with 10 years experience of online marketing.
Ann is Google AdWords Accredited, a chartered marketer and provides online marketing training for Business Link and other organisations around the UK.
Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social networking.
Senior Partner & Scandinavian Online Marketing Specialist
Henrik has worked in the Nordic Internet industry since 1999, with a focus on result focused online marketing. As a Senior Partner at IIH Nordic A/S, he specialises in online marketing in Scandinavia dedicated to measuring effect and generating revenue from online traffic. An experienced presenter from Copenhagen, Stockholm, Vancouver and Barcelona, his constant focus on online marketing measurement has made him a significant authority on online marketing and conversion rate optimisation. His references among many others includes brands such as IKANO, ELLOS, SAS and Telia.
Lasse Clarke Storgaard
Head of Search
Lasse is the Head of Search for the two media agencies MediaCom & MediaBroker in Denmark, as well as a strategic resource for GroupM Search. Lasse comes from a background in classic marketing and brand management, but after joining Google in 2007 he turned his focus to paid search attribution, path to purchase mapping, and the demystification of online versus traditional media. Lasse makes search marketing sound easy, logical and inevitable in the marketing mix.
Simon Sundén started in the internet world 1999 as a developer of websites for both small and large organizations. After some years as a developer Simon moved to focus more on SEO, Web Analytics & Internet Marketing and later with more focus on Social Media Marketing.
Simon is a Co-Founder of Lissly, a Social Media Monitoring tool, and also work as a consultant mainly focusing on Social Media Strategies, SEO and PR.
Simon has been a frequent speaker and moderator at different Internet Marketing, Blog, SEO and Social Media Conferences in Scandinavia.
Group SEO Manager
Jacek Tkaczuk is the Group SEO Manager at Bluerank – Polish Search Engine Marketing agency. He manages the SEO department and works on the key SEO projects for both Polish and international customers, specializing mainly in the sector of classified ads. Jacek is primarily experienced in the technical aspects of SEO, working with large amounts of structured data, User Generated Content, indexation issues and more.
Bas van den Beld
Search & Social Expert, Trainer, Speaker & Publicist
Bas van den Beld an online marketing strategist, keynote speaker and trainer in online marketing. Bas is widely considered to be an expert and influential on Internet Marketing, Social Marketing and Search Marketing.
Bas is the founder of State of Digital, a website that focuses on bringing the right information and knowledge to the right people and get companies forward in Digital. State of Digital is the successor of State of Search, which was voted Best European Search Blog in 2012. Bas is an experienced and award winning speaker in online marketing and has spoken at many different conferences around the world, like SES, SMX, Websummit and several internal events for different types of companies and was voted amongst the Top Influential Marketers in the UK.
Bas also consults with several type of companies (mostly Fortune500 companies like KLM) on implementation of strategic Internet Marketing and provides training in Search Engine Marketing, Social Media in the organisation, and Social Marketing and Influence Marketing related topics. And he consults for agencies and brands helping them determine the right online business strategy and connecting them to the right influential people.
Getupdated Internet Marketing
Neil Walker became part of Just Search when it was founded by Paul Yates in 2004 and has since seen the business grow from a company of only five people to its current size of 62. He began his career as an SEO manager where he was responsible for positioning Just Search as a leader in search engine optimisation (SEO). In 2006 Neil was promoted to head up the SEO department and took on the challenge of helping Just Search’s clients achieve top search engine results within their industry too.
After just one year and great success in the role, Neil was promoted to Chief Technical Officer (CTO) for the UK. As a specialist in online marketing strategies, including SEO, pay per click (PPC) and research and development, Neil became responsible for his team of 26 technicians, content editors and link builders, and developed technologies and the delivery of the company’s products.
In June 2010 Neil took a break from the company to become more involved in speaking engagements and to gain further insight into the online marketing world. He has since returned to Getupdated/Just Search in the capacity of Group CTO where he will continue to share his wealth of experience but will also inject his newfound knowledge across the group, which now includes UK, Ireland, France, Italy and Sweden.
Senior Sales Executive EMEA
Yonatan is a senior sales executive at Acquisio EMEA, He began his way in online marketing back in 2004 as addition to his marketing studies in Montreal Canada. His international experience and language skills have made it exciting & easy for him to deal with clients from Asia, Europe and the Americas.
Yonatan focuses on developing existing client relationships and acquiring new business for Acquisio – a performance media SaaS platform for agencies to manage their Paid Search, Display and Social from a single place.