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14-15 October, 2013

Agenda Overview

SMX Stockholm, Sweden
15 & 16 October, 2012

Monday, 15 October, 2012

8.00
9.00
Registration & Coffee
9.00
9.45

The Periodic Table Of SEO 2012

The major “elements” of SEO are well known: HTML titles, domain authority, textual content, and of course links. But new elements are being discovered including merchant reputation, ser reviews, content quality and social signals. Our experts look at traditional and new
elements that form the “SEO Periodic Table” and explore which combinations are key to success.

Moderator:
Chris Mortimer, Senior Digital Strategist, Search Integration
Speaker:
Ludvik Høegh-Krohn, Director Search Marketing , OMG Norway

9.45
10.35

Trends In SEO Track:

Linkbuilding Dos & Don’ts

Links still have the greatest impact on the ranking of search engines. Learn how Google & Co. analyze links to rank websites and how to increase your traffic with high quality links. Our SEO experts will also show you how to build anchor text in order to increase your authority level and how to avoid mistakes that harm your search engine ranking.

Moderator:
Chris Mortimer, Senior Digital Strategist, Search Integration
Speaker:
Jon Quinton, Senior SEO Consultant, SEOgadget Mikkel deMib Svendsen, Creative Director, deMib.com

10.35
11.05
Coffee break
11.05
12.00

Trends In SEO Track:

Remarketing: Efficient Or Intrusive?

Remarketing (also called retargeting) enables advertisers to create Search Marketing campaigns that are tailored exactly to the intension of each individual user. The goal is to increase the conversion rate but the result is often the opposite: annoyed customers. This session will discuss how remarketing can be used effectively without being obtrusive. Our experts will also explain how to segment and a storyline that draws the users’ interest.

Moderator:
Chris Mortimer, Senior Digital Strategist, Search Integration
Speaker:
Magnus Strømnes Bøe, Senior Advisor, RED Performance

Boot Camp Track:

Web Design For SEO

Many websites lack the synergy between creative and SEO which declines their performance. How can you afford to ignore how search engines interact with your site? If your site breaks for them, it breaks for all potential visitors from Firefox, Internet Explorer & Co. Learn how to create search engine friendly sites that are equally appealing to your visitors: from concept to wireframes to site launches and migrations.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Timon Hartung, Managing Director DNTX, Team Internet AG. Gary Taylor, Head of Digital, TMW Ltd.

12.00
13.30
Lunch
13.30
14.20

Keynote:

Keynote: What’s next in search?

Search & SEO is constantly evolving: There are Pandas, Penguins and other cute animals that shake up the rules that everyone has to play by, but what´s next? Find out what the search engines might have up their sleeves to bring more and better relevancy to the SERPs near you, and what savvy SEOs will have to watch out for in the future.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Marcus Tandler, Partner, Tandler.Doerje.Partner

14.20
14.30
Short break
14.30
15.15

Trends In SEO Track:

SEO For International & Multi-lingual Websites

Almost every major company now operates internationally and is therefore facing the challenge of adapting its search marketing: how to eliminate language, hierarchy and location barriers? Which URL structure is useful for whom (top level domains versus one domain name)? Is the division by language or by country more effective for your keyword and SEO efforts? How should an international online marketing team be structured so that there are no disadvantages? Get the answers in this
session.

Moderator:
Chris Mortimer, Senior Digital Strategist, Search Integration
Speaker:
John Brenne, Project Manager, WebCertain AS Siwen Zhang, Senior SEO Consultant, explido member of Yamondo

Boot Camp Track:

Search Ads: Taking Your Ads from Good to Great!

The difference between a good ad and a great ad is like the difference between a pair of jacks and a royal flush. The great ad wins every time! In this highly-interactive session, you will learn the best practices for creating great search ads and sharpen your copywriting skills. Our presenters will show you their favorite tips and tricks, and cover all the new text ad formats and extensions. You are guaranteed to take home dozens of powerful ideas guaranteed to improve your ad performance and conversion rates.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Jeff Ferguson, CEO , Fang Digital Marketing

15.15
15.45
Coffee break
15.45
17.00

Trends In SEO Track:

Local Search

In this session we will show you creative approaches for local SEO tactics that go far beyond the known tips.

Moderator:
Chris Mortimer, Senior Digital Strategist, Search Integration
Speaker:
Ben Gibson, Managing Director, The Search Agency Mark Mitchell, Director of Client Services EMEA, BrightEdge

Boot Camp Track:

Winning Paid Search Landing Pages

Creating a sense of urgency with a compelling call to action is the first step in a successful search advertising campaign. But if you’re not creating and optimizing the “next step” – persuasive landing pages that deliver on the promise of your ad – you’re more likely to generate frustration and anger than get a conversion.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Tim Jespersgaard, Persuasive Architect, IIH Nordic Rebecca Hanson, Senior Search Strategist & CEO, SESNordic AB

17.00
17.45

Understanding Search Role In The Customer Journey

Are you Relevant, Adaptive and Loveable? Consumers don’t care about what channels you think are important, they’re incredibly demanding and you need to win their love with clever strategies so they see your brand as the thing they need in their lives. To do this you need to understand the Unity of Data, Tech & Creative – how each are important individually and combined. And especially you need to understand how search can increase both your reach and frequency of consumer interactions.
With data modelling examples and cases this talk will show how you can begin your journey towards the Unity that your consumers will love. The talk will end with a quick look into the future of search marketing.

Moderator:
Chris Mortimer, Senior Digital Strategist, Search Integration
Speaker:
Kristoffer Ewald, Head of DNA by Netbooster Unit, SVP Netbooster Group

17.45 Networking Reception