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14-15 October, 2013

Agenda Day 2

SMX Stockholm, Sweden
15 & 16 October, 2012

Tuesday, 16 October, 2012

8.00
9.00
Registration & Coffee
9.00
9.55

SMX Advanced Track:

Schema & Authorship: How To Get The Most Out Of Meta Tags

It has been over a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo!, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either gained prominence or become less important. This session looks at how to get the most out of these opportunities.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Anu Ilomäki, Team Lead, Google Ireland Bastian Grimm, Managing Partner, Grimm Digital GmbH & Co. KG

SEO & Social Media Track:

Advanced Social Media Tactics

Forget the common social media tips and usual strategies, this session breaks down hard-core tactics for building buzz, growing audiences and driving traffic with social media. This isn’t your average social panel as we will dive into advanced marketing methods for the big networks like Facebook & Twitter and also uncover opportunities on up-and-coming sites like Reddit or Pinterest.

Moderator:
Per Pettersson, Digital Strategist, Search Integration
Speaker:
Jesper Åström, Jesperastrom.com Jonathan Björkskog, Head of Search, Genero Oy Ab

9.55
10.00
Short break
10.00
10.45

SMX Advanced Track:

Keyword Research For Professionals

Even experienced search marketers find it difficult to find new methods to extend their keyword portfolio. In this session we’ll show you methods and tools to extend your keywords with relevant data, how you can scale keywords and produce thousands of relevant keywords in a very short timeframe, how you can read user intent in keywords and apply for new keywords, how you can see trends and changes early on and which keyword groups are used by which channels.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Richard Baxter, Founder & Director, SEOgadget

SEO & Social Media Track:

Google +1: What Search Marketers Need To Know

It hasn’t even been a year since Google launched Google+ and associated +1 buttons, but they’re already having a dramatic impact on Google’s search listings. Google’s new social network affects search rankings as well as how listings appear. In this session, the latest knowledge and tips on how you can’t ignore Google+ if you’re hoping to do well with Google Search.

Moderator:
Per Pettersson, Digital Strategist, Search Integration
Speaker:
Mark Mitchell, Director of Client Services EMEA, BrightEdge

10.45
11.10
Coffee break
11.10
12.00

SMX Advanced Track:

Large Scale SEO

Every large and medium-sized company faces major challenges with SEO: websites that may be even running on different content management systems, different countries and languages​​, increasingly complicated rules for content, to name only a few. To coordinate and integrate all SEO efforts is getting increasingly important. Hear in this session how to organise large scale SEO most effectively, what issues and actions you need to consider and how to prioritise. Get hands-on tips on how to maximise the visibility of your pages and how to avoid common mistakes.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Bernt Johansson, CTO, Klikki AB

SEO & Social Media Track:

Social Shares: The New Link Building

Social signals are becoming more significant ranking factors, the concept of quality over quantity may finally be gaining a stronghold when it comes to authoritative links, mentions and social proof.
In this session, search and social marketers will share real-world examples, creative tactics and case studies about how more authoritative mentions and shares have tipped the scales.

Moderator:
Per Pettersson, Digital Strategist, Search Integration
Speaker:
Martin Arendt, Director Linkmarketing, Searchmetrics

12.00
13.30
Lunch
13.30
14.25

SMX Advanced Track:

Curing Penguin and Preparing for the Future

The Penguin update is only a few months old, but has already had a significant impact on the SEO industry. Some people were hurt, and some were helped, but everybody was paying attention. Combined with Panda, the message from Mountain View is clear: Google are done playing.
In this session Per and Tom discuss how to help sites that have been bitten by Penguin and get them on the road to recovery, and how to prepare for life beyond. We’ll share lessons learnt from these updates that inform how our SEO strategies should adapt for the year ahead.

Speaker:
Tom Anthony, SEO Consultant, Distilled Ltd Per Eriksson, Head of SEO, MediaAnalys

SEO & Social Media Track:

Best Practice Social Media Advertising

Facebook Ads provide numerous opportunities for users re demographics and interests. Behind YouTube and Twitter lies a great potential for business. If you are ignoring Social Media ads you are losing out on huge potential traffic. But every Social Media Channel has its own challenges. You always need to keep the opt-in process in mind, meaning if your Followers think you are spamming them, they will press the “UnFollow” button or even worse, post negative tweets that might damage your / your companies reputation. In this session our experts will show you how to use Social Media Advertising as a business tool and which exciting features like as social actions, targeting and real time reporting, you should absolutely know.

Moderator:
Per Pettersson, Digital Strategist, Search Integration
Speaker:
Simon Sundén, Co-Founder, Lissly

14.25
14.30
Short break
14.30
15.15

SMX Advanced Track:

The Last Click Is Dead: Multi Channel Analytics

Are you limiting your performance by only analysing and attributing the last click to conversion? As search marketers we are often focused on convertering keywords, but that’s only half the story. Just as in any sales-cycle, there have been touch-points throughout the user journey that are valuable in getting them through to finally convert. We’ll show you how to get ahead in web analytics and increase results, by understanding the value of assisted clicks and impressions in search and across channels.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Magnus Strømnes Bøe, Senior Advisor, RED Performance

SEO & Social Media Track:

The Most Favourite Tools Of Our SEO & Social Media Experts

In this session our Search and Social Media experts will show you their own personal tool kit, ranging from enterprise-level options to other that are free or moderately priced.

Moderator:
Per Pettersson, Digital Strategist, Search Integration
Speaker:
Bernt Johansson, CTO, Klikki AB Mikkel deMib Svendsen, Creative Director, deMib.com Jonathan Björkskog, Head of Search, Genero Oy Ab

15.15
15.50
Coffee break
15.50
16.30

SMX Advanced Track:

Faster Sites Win! How To Speed Your Sites Up

Faster sites win in more ways than just rankings. Search engines can crawl (and index) more pages as server-side speed increases and user engagement (including most importantly, conversion!) increases as client-side speed (and perceived loading time) increases. Learn about hidden tricks you might be missing on how to speed things up.

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Bastian Grimm, Managing Partner, Grimm Digital GmbH & Co. KG

16.30
17.20

Site Clinic Panel

Moderator:
Simon Sundén, Co-Founder, Lissly
Speaker:
Jeff Ferguson, CEO , Fang Digital Marketing Mikkel deMib Svendsen, Creative Director, deMib.com Jon Quinton, Senior SEO Consultant, SEOgadget