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14-15 October, 2013

Agenda Day 1

SMX Stockholm, Sweden
14 & 15 October, 2013

Agenda Overview Full Agenda Day 1 Full Agenda Day 2

Monday, 14 October, 2013

8.00
9.30
Registration
9.30
10.15

Keynote:

FROM STORYTELLING TO MICROTARGETING: HOW TO CRAFT YOUR MESSAGE, FRAME THE DEBATE AND ENGAGE YOUR AUDIENCE IN THE DIGITAL AGE

In today’s 24/7 rapid response media environment it has become more difficult than ever for organizations to break through with their message and reach the right audience. In 2012, Barack Obama has set a new standard for how campaigns and organizations communicate by changing the way new media is used to set the agenda, frame the debate and control the message. Veteran campaign strategist Julius van de Laar will pull back the curtain and take you inside „The War Room“ to provide a behind the scenes look how cutting edge campaign strategies are crafted and ruthlessly executed. During his keynote he will focus on:

  • Shaping Your Message: How to develop your campaign strategy, frame your argument and shape the public debate.
  • Reaching Your Audience: How effective campaigns use social media, big data, predictive analytics and microtargeting strategies to reach and persuade their key audiences.
  • Engaging Your Audience: How to persuade critical stakeholders, find key influencers and empower your supporters to become the backbone of your campaigning-machine.
  • Navigate through Crisis: How to respond and maneuver through crisis and extreme public scrutiny.

Moderator:
Anders Hjorth, Managing Director, AZNOS
Speaker:
Julius van de Laar, Digital Media Strategist & Campaigns Consultant, van de Laar | Campaigning

10.15
11.00

Consumer Psychology and Search and Social

When making online decisions we are continuously influenced to make choices we might not be making because we feel we should, but because we have to. We are influenced by people around us and our brain fools us. In this presentation Bas van den Beld looks into which elements make us decide, how search engines act on this and how marketers can play on that. Be amazed, surprised and learn strategies to play on your consumers mind.

Moderator:
Anders Hjorth, Managing Director, AZNOS
Speaker:
Bas van den Beld, Search & Social Expert, Trainer, Speaker & Publicist

11.00
11.30
Coffee break
11.30
12.15

Track 1:

Content Marketing: hype or hope?

Content is King. We have all been saying this for a long time and the concept of Content Marketing precedes the digital economy. But now Content Marketing has been adopted by Search & Social Media Marketers. Is it an anti-panda remedy? Will it keep the Penguins away? Is it hype or is it hope for online marketers

Moderator:
Anders Hjorth, Managing Director, AZNOS
Speaker:
Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc
Jeffrey Cammack, Web Guide Partner

Track 2:

Biddable Media: SEM, Adex, FBX, RTB, DSP

It looks like Adwords has inspired the rest of online advertising with it’s model. The real-time auction model is spreading from Search into Display and Social Media. This session will look at the state of the art of Biddable Media.

Moderator:
Jens Hård, CEO, Outrider Sweden
Speaker:
Jon Myers, VP & Managing Director, Marin Software
Christopher Engman, CEO and founder, Vendemore

12.15
13.15
Lunch break
13.15
14.00

SEO+SMO+SEA+SMA = Chaos?

Within online marketing departments both in-house and agencies, there seems to be a persistent and strong demarcation line between Paid and Organic. We all agree however, that Search Engine Optimisation (SEO) and Search Engine Advertising (SEA) offer synergies, that Social Media Optimisation (SMO) and SEO should work hand in hand and that Social Media Advertising (SMA) should be closely coordinated with SMO. So why don’t we?

Moderator:
Anders Hjorth, Managing Director, AZNOS
Speaker:
Juha Kitinmäki, Tulos
Alan Boughen, SVP Global Search Director, Havas Media Group

14.00
14.30

Sponsored Session by Yandex:

How to enter the Russian market

How to enter the Russian market
Yandex is one of the largest internet companies in Europe, operating Russia’s most popular search engine and its most visited website. Yandex is in the world’s top five search engines by number of searches and according to LiveInternet, as of July 2013, Yandex generated 62.0% of all search traffic in Russia. If you want to know how to enter the Russian market, Yandex is the company to talk to. In his session Nikita Yampolski will show you how to differentiate your advertising campaign for different goals and will give you an overview about Yandex.Direct tool, Bid management, audience targeting, Yandex.Market as well as Yandex.Metrica, a free analytical tool.

Moderator:
Anders Hjorth, Managing Director, AZNOS
Speaker:
Nikita Yampolski, Yandex

14.30
14.35
Session change
14.35
15.30

Track 1:

Linkbuilding in the Nordics – any Penguins around?

Linkbuilding changes nature once you cross a border. Not only for linguistic reasons, also for cultural ones. Additionally, the various algorithm updates don’t seem to hit the index on the same dates. So did Penguin updates hit the Nordics? And how do you do linkbuilding in the region today?

Moderator:
Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc
Speaker:
Gareth Hoyle, Managing Director, Gareth Hoyle Ltd.
Henrik Vikström, Founder & Consultant, Strategisk SEO

Track 2:

Bid Management and adwords scripting

Ever heard of adwords scripting? No? Well, there are geeks in paid search too and they love playing around with scripts and macros in order for their campaigns to perform optimally and their workload to be reduces. Learn more in this session.

Moderator:
Jens Hård, CEO, Outrider Sweden
Speaker:
Magnus Nilsson, Managing Director & Partner, RED Performance
Lisa Audi-Bensaid, Senior Business Development Manager, intelliAd Media GmbH

15.30
16.00
Coffee break
16.00
16.55

Track 1:

Facebook Graph Search: “FSO”

Facebook have progressively launched Graph Search. Will it change the nature of the web we wonder? And is there such a thing as “Facebook Search Optimisation – or FSO” on the rise?

Moderator:
Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc
Speaker:
Mikael Lemberg, Advertising Director, Komfo

Track 2:

Integrated marketing

Large-scale advertisers are reaping the benefits of cross-channel synergies. They realized a long time ago that brand is part of the equation and that exposure drives click-through and conversion. But how do you integrate the various branding and acquistion channels into a full-scale marketing approach?

Moderator:
Jens Hård, CEO, Outrider Sweden
Speaker:
Gustav Wiberg, Manager Marketing and Sales Econometrics , ohal

16.55
17.00
Session change
17.00
18.00

Featured Session:

Can Big Data save the World?

The contents of this session will only be disclosed shortly before the conference. Let’s only give you one word:“inspirational”.

Moderator:
Jens Hård, CEO, Outrider Sweden
Speaker:
Dixon Jones, Marketing Director, Majestic SEO

18.00 SMX AFTER DARK
Agenda Overview Full Agenda Day 1 Full Agenda Day 2