They are viewing information from the SMX Stockholm 2013! Return to the current page..

14-15 October, 2013

Agenda Day 2

SMX Stockholm, Sweden
14 & 15 October, 2013

Agenda Overview Full Agenda Day 1 Full Agenda Day 2

Tuesday, 15 October, 2013

8.00
9.00
Registration
9.00
9.45

Google Analytics for SEO

Today’s SEO is more than ever before Data-driven. In this best practice session we will be looking at how to get the most out of Google Analytics to improve your SEO strategy and performance.

Moderator:
Jon Myers, VP & Managing Director, Marin Software
Speaker:
Nikki Rae, Managing Director, Future Insight Analytics
Jon Quinton, Senior SEO Consultant, SEOgadget

The Nordics as ONE search market

The Nordics are composed of five markets: Sweden, Denmark, Norway, Finland and Iceland with five different languages, small populations. But they are close culturally and advanced digital users so ideally, the international marketers want to adress them as ONE market. Is this possible are the road to failure in the Nordics?

Moderator:
Magnus Nilsson, Managing Director & Partner, RED Performance
Speaker:
Kasper Hove, International Online Marketing Manager, Momondo

9.45
9:50
Session change
9:50
10.30

Authorship & Google+

Google+ is steadily on the rise and with the increasing importance of Authorship, there seems to be a new trend you need to be watching closely if you want to be successful in the future. This sessions looks at how you can get the most out of your Authorship and Google+ activities.

Moderator:
Jon Myers, VP & Managing Director, Marin Software
Speaker:
David Nilsson, Founder, SEO:d
Bas van den Beld, Search & Social Expert, Trainer, Speaker & Publicist

Social media landscape in the Nordics

Social Media have evolved differently in different countries. In this session we will take a deep dive into the Social Media Landscape in the Nordics to understand how you can build a Social Media strategy for the Nordics.

Moderator:
Magnus Nilsson, Managing Director & Partner, RED Performance
Speaker:
Sam Rihani, Head of Marketing Solutions, Facebook Nordics
Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc

10.30
11.00
Coffee break
11.00
11.55

Linkbuilding in 2014

The nature of linkbuilding has changed many times over the course of years but probably more intensively since the Penguin updates were launched. SEO’s usually talk about what worked and what didn’t but in this session we aim to look into 2014 to propose how you should be doing Linkbuilding in 2014.

Moderator:
Bas van den Beld, Search & Social Expert, Trainer, Speaker & Publicist
Speaker:
Marcus Holmström, Co-founder & Director, Ayima Nordic AB
Jeffrey Cammack, Web Guide Partner

Ranking factors in the Nordics

We have asked Search Metrics to tell us whether the ranking factors in the Nordics are different from other countries and different between them. This session will present their custom research.

Moderator:
Jens Hård, CEO, Outrider Sweden
Speaker:
Marcus Tober, Managing Director, Searchmetrics GmbH

11.55
12.00
Session change
12.00
12.45

API to XLS

Most data providers today offer API access to their data. And most SEO tools are online tools that take time to access and update. The shortcut is to access the ultrafast APIs directly from your desktop with the use of Excel. You need a couple of tricks to do it and you will get them in this session.

Moderator:
Anders Hjorth, Managing Director, AZNOS
Speaker:
Richard Baxter, Founder & Director, SEOgadget

PPC characteristics in the Nordics

In this session, you will see the results from custom research of Paid Search across the Nordics.

Moderator:
Jens Hård, CEO, Outrider Sweden
Speaker:
Sean Malseed, Director of Strategic Development, SEMrush
Jacob Hagemann, Founder, Hoosh Technology SA

12.45
14.00
Lunchbreak
14.00
14.45

Schema, semantic mark-up

If you don’t yet get the most out of semantic mark-up you will need to go to this session where advanced marketers will give you insight into best practice and how-to’s for semantic mark-up.

Moderator:
Anders Hjorth, Managing Director, AZNOS
Speaker:
Bastian Grimm, Managing Partner, Grimm Digital GmbH & Co. KG

Link landscape in the Nordics

We have asked CognitiveSEO to analyze and compare linking structures across the Nordics. This session will present their custom research

Moderator:
Jens Hård, CEO, Outrider Sweden
Speaker:
Razvan Gavrilas, Founder, cognitiveSEO

14.45
14.50
Session change
14.50
15.30

Organic Search toolbox

SEO’s have always had a gigantic toolbox and the quality of tools is increasing constantly. So is their cost. In this session, we will have some experienced SEO’s show their favorite tools, where they think your money is well invested and why.

Moderator:
Jens Hård, CEO, Outrider Sweden
Speaker:
Karsten Nygaard, Head of SEO, IIH Nordic
Paul Delaney, SEO Account Director, MEC

“Not provided” : 100% secure search and no data for SEOs

After a gradual increase in the proportion of “not provided” in the referrer data from Google, they have now moved all searches to secure search. This means Big Data for SEO just got a lot smaller and from a tactical standpoint this changes reporting and perhaps even fulfillment for SEO. In this session we will look at this challenge.

Moderator:
Anders Hjorth, Managing Director, AZNOS
Speaker:
Kristoffer Ewald, Head of DNA by Netbooster Unit, SVP Netbooster Group
Marcus Tober, Managing Director, Searchmetrics GmbH
David Nilsson, Founder, SEO:d

15.30
16.00
Coffee break
16.00
17.00

Roll-up panel:

What’s Next for the Digital Marketer?

All of us in digital marketing struggle to keep up with the constant changes, but the rate of change is not slowing down. In fact, it’s accelerating. How can we approach this breathtaking pace in a way to benefit from it?

Moderator:
Jens Hård, CEO, Outrider Sweden
Speaker:
Mike Moran, Author / Senior Strategist, Converseon

Agenda Overview Full Agenda Day 1 Full Agenda Day 2