SMX Stockholm, Schweden
28 & 29 September, 2010 – Clarion Hotel Sign
Fredrik Åhlén has a master’s of science in computer security and started working with e-commerce 2005. He has been working with several platforms/technologies as developer, e-commerce consultant, technical trainer and technical architect, always with focus on performance, security and SEO.
On-page optimization and solving complex technical SEO issues is topics Fredrik prefer, other favorites he likes to talk about are keyword research and link strategies.
Fredrik has experience of working with small, medium and large companies, mostly B2C. As CTO at Agile Key his target is to help medium and large enterprises in Sweden succeed with their Internet presence.
Andy Atkins-Krüger is managing director of WebCertain, a search marketing agency specialising in multilingual search. It is one of few agencies that only deal with international campaigns and operates from one single location, with native speakers from around the world working together on global projects. Andy first “discovered” search marketing in 1996, when he was charged with developing the European market presence of one of the United Kingdom’s best known business-to-business brands, Portakabin. After five years as the client, he bought into the agency, and it has since grown into a global business.
Andy is a regular speaker at conferences around the world and is also managing editor of multilingual-search.com, a blog that covers all aspects of international search marketing.
SEO & Webanalytics consultant
In his daily job he advises international clients like Royal Dutch Airlines (KLM), Conrad Electronic and Amsterdam Schiphol Airport. He is one of the participants in the Local Search Ranking Factors. You can find him writing frequently on his blog about Local Search as well as other search marketing blogs.
Christofer Brugge has been working with marketing since 1994, he had his first digital assignment in 1999 and has been focusing 100% on search since 2006. His background includes working as an Art Director, founder of a design agency and CEO for a SEO company. Today he is working as Customer Relations Manager for Search Integration in Stockholm.
At Search Integration he is conducting integrated search marketing consultancy and education programs for marketing departments as well as AD-, PR- and Web-Agencies to help them deliver results to their clients. His main focus is to help clients understand search and how to integrate this in their overall marketing plan and how to measure success in order to improve.
Search Integration is managing both Nordic and European clients with high complexity. Assignments involve high level strategic search consultancy, Online reputation management, education, strategic PPC consultancy and web analytics.
Massimo Burgio is passionately dedicated to search marketing, and an expert on international online business topics. He is a frequent speaker at the conferences in Europe, the United States and worldwide (Search Engine Strategies Conferences, SMX Conferences, Search Insider Summit, Sydney Search Summit, WebGuild, Internet Standard).
Burgio is a proud active member of the Search Engine Marketing Professional Organization (SEMPO), where he is part of the Board of Directors, and co-Chairs both the Global Committee and the European Working Group.
As an education background, Massimo Burgio received a Degree in Marketing Communications from the University of Rome (I) La Sapienza, with further studies at the University of Hertfordshire (Hatfield, UK) and at the Universidad de Oviedo (Spain), lately integrated with Integrated Marketing Communications Post-graduate courses within the Berkeley Extension Program (California, USA).
With early steps in advertising as an advertising copywriter (1990), a degree in Marketing Communications, first post-graduate jobs in direct marketing (1993), and an analyst experience in IT security and data protection consulting (1995), Massimo has been operating in the Internet and interactive industry since its early steps in Italy, back in 1996.
After contributing to the start-up and launch of some of Italy’s biggest Internet consumer portals such as Kataweb, Wind, and RAI Net, he moved on the agency side in the year 2000, operating as Business/Marketing Director for two of Italy’s top creative interactive agencies, Deepend Rome and Xister.
Burgio moved from Rome to San Francisco in 2003 to launch and manage the California branch of Ad Maiora, an Italian search marketing firm. In October 2005 he joined the interactive/search agency Zunch Communications to help launch and lead the agency’s local branch in San Francisco.
In late 2006, Massimo created Global Search Interactive, an agency that focuses on the integration of search/interactive/social media channels for online campaigns with an International reach, serving worldwide brands such as Barilla, Pitti Immagine and BEA Systems, and offering services, consultancy, training and support to several search engine and interactive agencies worldwide. In 2008, Massimo joined the Management Team at Art Attack Advertising, a leading online/offline advertising agency in Rome where he is working on developing a 2.0 search-inspired team to support a new range of agency services.
Client Development Manager
Phil Dance serves as Efficient Frontier’s Client Development Manager where he is responsible for ensuring Efficient Frontier’s technology is deployed in the best way across its European clients. He also leads custom projects and is Efficient Frontier’s troubleshooting and integration specialist in Europe. Phil has experience working across a number of sectors including Retail, Finance and Travel and has four years of experience working in search engine marketing. Phil has a BA Hons in Business Management from the University of Sheffield.
Editor in Chief
Magnus Höij is editor in chief for IDGs online business magazine, Internetworld, He has been covering technology, business and online trends for more than a decade and is often used as speaker or moderator for events covering online, media, marketing, management and business use of high technology.
Strategist, Search Quality
Since joining Google in 2006, Anu has been supporting search quality efforts across European languages as a search quality strategist. Anu is also active as a Google guide in the Finnish Webmaster Help forum. Anu has a bachelor’s degree in Computer Science, Linguistics and German from Trinity College Dublin and a master’s in Translation Studies from Dublin City University.
Bernt is the CTO of KliKKi AB, a pan-Nordic online marketing company specialized in Search Marketing and Online Display solutions. Bernt has experience from working with the technical aspects of SEM, SEO and analytics as well as from a business perspective. He has a Master of Applied System Science in Systems Development and Software Engineering degree from Luleå University of Technology and has previously worked for Luleå University of Technology and Metria, the Land Survey of Sweden
Search Marketing Manager
I enjoy sharing my passion for dramatic improvements in revenue for entrepreneurs and small businesses. I love empowering businesses through their Internet Presence and am eager to understand business concerns and develop appropriate online marketing solutions. Recognised in SEO (Search engine optimization) and Internet marketing business, I am well-equipped and ready to help leverage the highest possible ROI from current and furture projects.
I am also experienced in providing due diligence research to individuals, businesses and investment-minded organisations regarding investment in Internet businesses and technologies.
Highly experienced from the Fortune 500 to small-business, I am available to consult, train, speak on most subjects covering Internet Marketing and Business Development. My utlimate focus is on Internet Marketing Strategy; developing a comprehensive plan that incorporates all possible and relevant internet marketing tools, measurements, and techniques with an online business model.
SEO & Web Analytics
Hessam is a recognized Online Marketing expert with special focus on search engine optimization, web analytics, and conversion optimization.
He previously spent four years at Google where he worked on countering black hat SEO techniques and webspam in the European market. During this time he learned first hand about how to build websites and create content which are best understood and evaluated by Google’s algorithms. Working in a multinational environment also enabled him to follow the evolution of the SEO scene across Europe and taught him about the nuances and peculiarities in the different markets.
Hessam holds an Msc in Computer and Cognitive Science from the University of Lund, Sweden. Now based in Berlin, he works as an independent consultant helping companies maximize their performance online. In Sweden, he mainly works with the agency Search Integration based in Stockholm.
After several years of working on Search and Conversion Optimization projects for a diverse selection of companies, Theo has gained extensive knowledge on how to succesfully implement search campaigns as well as creating succesful websites and landing pages. Currently he’s responsible for the International Marketing Strategy of Onetomarket
Relation & Brand AB
Charles Lumley is an experienced online marketer, with focus on organic search marketing. He started with web development in 1999 and has since developed a broad interest in all things internet-related. After business studies at university, SEO was an obvious blend of the two interests and has been his area of expertise ever since.
Charles currently works at Relation & Brand as Marketing Manager and Search Specialist. At Relation & Brand he helps clients handle search marketing in the greater context of customer acquisition. This spans from target group analysis to landing page optimization.
Charles is a frequent speaker at industry events, and often conducts seminars for marketers to give them a better understanding of the mechanisms and factors behind successful online customer acquisition.
Kristjan Mar Hauksson
Director of Internet Marketing / Founder
Kristjan specializes in search engine optimizing and marketing for tourism, the fisheries industry, and other export industry segments. His expertise is assisting companies to gain international visibility through search engines. He is the founder of the Icelandic SEO/SEM forum and contributes regularly as a presenter for organizations, companies, and non-profit organizations. Kristjan studied Electrical Technology with emphasis on Electronics at Reykjavik Technical College (IS), has a degree in Systems Analyzing from the Private School of Iceland Computer and Engineering (IS), and a degree in Internet Marketing from University of British Columbia (CA). Kristjan has been a sought-after speaker at Internet Marketing Conferences around Iceland and abroad. Kristjan is a Contributing Editor at Multilingual Search and a member of the Scandinavian working group for SEMPO.
Author / Chief Strategist, Converseon
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia’s Darden School of Business, and is a regular columnist for Search Engine Guide. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years,
rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.
Marina has worked with online optimisation and processes, usability and online customer experience since 2008 – and is one of Denmark’s few dedicated online profiles who comes from a background in traditional media and television.
After more than 10 years as production manager at some of the leading commercial/film agencies and medias in Denmark, Marina have brought the great tradition and art of storytelling to Telia’s online activities.
Search Marketing Director
Magnus has been working his way across the world in digital from native Sweden to Australia and now the UK. His professional journey started in 2000 with editing a technology magazine where he was the driving force behind its successful online presence and fast growing community.
Over the past decade he has worked in diverse areas such as publishing, sonic branding, seo, and development. The last four years he has significantly focused on paid search, analytics, mobile, social, affiliate and display advertising on an international basis for major B2C and B2B clients in an as diverse range of verticals.
The thread that keeps it all together is his drive to stay at the cutting edge of technology and marketing to find new ways of monetizing emerging opportunities.
Speaking engagements include SMX London Advanced and the upcoming SEM Konferansen in Oslo and Affiliates4U Expo in London.
Senior Partner and Scandinavian Online Optimisation Specialist
Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimisation. He is the national representative of Web Analytics Association and has 10 years of practical experience with online optimisation of websites and web analytics – references range from strong Nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.
Relevant Traffic Sweden
After four years of running his own vinyl record shop in Stockholm and doing various freelance work as everything from Swedish national radio (P3) to movie shoots and DJing Patrik started to work at Relevant Traffic in 2007 as a SEM-consultant. In 2009 Patrik moved from production to sales and client managing. He’s ambition is to always take search to the next level, both as a way to do marketing but also as a efficient way to take stock on what the consumer thinks and cares for. He has been working side by side with several media agency’s and web agency’s in order to raise the awareness and knowledge about search.
Petra is a search strategist at Search Integration in Stockholm. Her main focus lies within creating search strategy solutions integrated with social media, public relations and copy writing.
Petra is a social media native and has a creative background from the advertising business, as well as an Interactive Art Director degree from Hyper Island. Her current work assignments include educating and speaking at client events, creating custom made search solutions, as well as evolving and maintaining the companies expertise within the area of social search.
Simon Sundén started in the internet world 1999 as a developer of websites for both small and large organizations. After some years as a developer Simon moved to focus more on SEO, Web Analytics & Internet Marketing and later with more focus on Social Media Marketing.
Simon currently works as Internet Marketing Strategist and mainly focuses on developing strategies regarding SEO, PR and Social Media for medium and large businesses. Simon has been a frequent speaker and moderator at different Internet Marketing, Bog, SEO and Social Media Conferences in Scandinavia.
Simon is the Co-Founder of Iconvert which specializes within Internet Marketing, Social Media, SEO & Web Analytics.
Mikkel deMib Svendsen
Mikkel deMib Svendsen is a long-term moderator at Search Engine Forums where he established and managed the two forums: “Dynamic pages, frames and stuff” and “Non-English Search Engines”. He is known as the resident authority concerning advanced problems with frames, dynamic pages, Flash, cloaking etc.
Mikkel deMib Svendsen has years of professional experience with search engines both in SEO; as manager of the largest Scandinavian search engine and as VP of Product Development at Ankiro – Denmark’s leading search product company. He also regularly services a number of Europe’s major portals and search engines as consultant in search related projects.
Marcus Tandler, auch bekannt als “Mediadonis”, ist Geschäftsführer und Partner bei Tandler.Doerje.Partner. Sein Fokus liegt hauptsächlich auf Suchmaschinenoptimierung für die Suchmaschine Google, so hilft er diversen Firmen und bekannten Marken ihr Ranking, innerhalb der von Google vorgegebenen Richtlinien, zu verbessern. Er ist ebenfalls als Berater für verschiedene Firmen tätig und hilft diesen beim Aufbau von inHouse SEO-Kompetenz.
Vor seinem Schritt in die Selbstständigkeit war er drei Jahre bei JobScout24 als Senior Manager Online-Marketing für den gesamten Online-Marketing Bereich von JobScout24 zuständig. Zuvor hat er für die renommierte Münchner Medienagentur alleswirdgut den Bereich Neue Medien aufgebaut, und zwei Jahre lang geleitet.
Marcus hat einen universitären Abschluss als Magister an der Universität Augsburg, und einen Diplom-Fachwirt Medienmarketing an der Bayerischen Akademie für Werbung und Marketing in München erworben. Er ist Dozent an der Fachhochschule für angewandtes Management in Erding und an der Bayerischen Akademie für Werbung und Marketing.
Veroworx GmbH & Co. KG
Evert Veldhuijzen begann 1992, noch innerhalb seines Jurastudiums in Groningen (Niederlande), im Internet zu arbeiten. Im Jahr 1999 gründete er die italienische Firma Veroworx, spezialisiert auf die Erstellung von Internetauftritten für touristische Unternehmen. 2001 zog er samt Firma nach Berlin. In Berlin entdeckte Evert seine Passion für Online Marketing und spezialisierte sich zunehmend auf diesen Bereich. Schon 2002 betreute er Suchmaschinenmarketing-Kampagnen für internationale Kunden, damals nicht nur bei Google, sondern auch noch bei Altavista.
Heute berät Evert verschiedene internationale Marken in Suchmaschinen- und Affiliate Marketing. Veroworx entwickelt hauptsächlich Webapplikationen für eigene Projekte oder solche, an denen eine Beteiligung besteht.
Evert spricht regelmäßig auf internationalen Search Konferenzen und schreibt für State of Search.
Search Quality Analyst
Jonas joined Google in 2005 and works as a Search Quality Analyst to support the search quality efforts across the European languages. Jonas is the Google Guide for Google’s Danish Webmasters forum.
Prior to joining Google, he worked as a system administrator at The IT University of Copenhagen, Denmark. Jonas has a bachelor degree in Human Geography from University of Copenhagen, and earned his masters degree in design, communication, and media from The IT University of Copenhagen.
ABAKUS Internet Marketing GmbH
Alan Webb ist Geschäftsführer der 2002 von ihm gegründeten SEO-Agentur ABAKUS Internet Marketing GmbH in Hannover und Mitglied im SEM-Arbeitskreis des BVDW. Mit seiner langjährigen Erfahrung im Bereich Suchmaschinenoptimierung gilt er als einer der profiliertesten Suchmaschinenexperten Deutschlands.
Er referiert regelmäßig auf zahlreichen Fach-Veranstaltungen wie z. B. die Search Engine Strategies (SES) in Hamburg und London.
Der SEO-Spezialist und „First Mover“ der Branche steht mit seinem ausgezeichneten Ruf und Topreferenzen (u.a. Bertelsmann Konzern und Scout24 Holding) für Seriosität und Investitionssicherheit durch langjährige Erfahrung sowie sichere und erfolgreiche White-Hat-SEO. ABAKUS Internet Marketing ist zudem Betreiber des bedeutendsten deutschen SEO-Forums (> 27.000 Mitglieder) sowie Veranstalter der renommierten Branchen-Events SEMSEO und PubCon (http://semseo.abakusinternet-
marketing.de), die in diesem Jahr am 27.5. in Hannover stattfinden.