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14-15 October, 2013

Agenda Overview

SMX Stockholm, Sweden
14 & 15 October, 2013

Agenda Overview Full Agenda Day 1 Full Agenda Day 2

Monday, 14 October, 2013

8.00
9.30
Registration
9.30
10.15

Keynote:

FROM STORYTELLING TO MICROTARGETING: HOW TO CRAFT YOUR MESSAGE, FRAME THE DEBATE AND ENGAGE YOUR AUDIENCE IN THE DIGITAL AGE

Julius van de Laar, Digital Media Strategist & Campaigns Consultant, van de Laar | Campaigning

10.15
11.00

Consumer Psychology and Search and Social

Bas van den Beld, Search & Social Expert, Trainer, Speaker & Publicist

11.00
11.30
Coffee break
  Organic track Paid Track
11.30
12.15

Content Marketing: hype or hope?

Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc
Jeffrey Cammack, Web Guide Partner

Biddable Media: SEM, Adex, FBX, RTB, DSP

Jon Myers, VP & Managing Director, Marin Software
Christopher Engman, CEO and founder, Vendemore

12.15
13.15
Lunch break
13.15
14.00

SEO+SMO+SEA+SMA = Chaos?

Juha Kitinmäki, Tulos
Alan Boughen, SVP Global Search Director, Havas Media Group

14.00
14.30

Sponsored Session by Yandex

How to enter the Russian market

Nikita Yampolski, Yandex

14.30
14.35
Session change
14.35
15.30

Linkbuilding in the Nordics – any Penguins around?

Gareth Hoyle, Managing Director, Gareth Hoyle Ltd.
Henrik Vikström, Founder & Consultant, Strategisk SEO

Bid Management and adwords scripting

Magnus Nilsson, Managing Director & Partner, RED Performance
Lisa Audi-Bensaid, Senior Business Development Manager, intelliAd Media GmbH

15.30
16.00
Coffee break
16.00
16.55

Facebook Graph Search: “FSO”

Mikael Lemberg, Advertising Director, Komfo

Integrated marketing

Gustav Wiberg, Manager Marketing and Sales Econometrics , ohal

16.55
17.00
Session change
17.00
18.00

Featured Session:

Can Big Data save the World?

Dixon Jones, Marketing Director, Majestic SEO

18.00 SMX AFTER DARK

Tuesday, 15 October, 2013

8.00
9.00
Registration
  Advanced SEO
Nordics Track
9.00
9.45

Google Analytics for SEO

Nikki Rae, Managing Director, Future Insight Analytics
Jon Quinton, Senior SEO Consultant, SEOgadget

The Nordics as ONE search market

Kasper Hove, International Online Marketing Manager, Momondo

9.45
9:50
Session change
9:50
10.30

Authorship & Google+

David Nilsson, Founder, SEO:d
Bas van den Beld, Search & Social Expert, Trainer, Speaker & Publicist

Social media landscape in the Nordics

Sam Rihani, Head of Marketing Solutions, Facebook Nordics
Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc

10.30
11.00
Coffee break
11.00
11.55

Linkbuilding in 2014

Marcus Holmström, Co-founder & Director, Ayima Nordic AB
Jeffrey Cammack, Web Guide Partner

Ranking factors in the Nordics

Marcus Tober, Managing Director, Searchmetrics GmbH

11.55
12.00
Session change
12.00
12.45

API to XLS

Richard Baxter, Founder & Director, SEOgadget

PPC characteristics in the Nordics

Sean Malseed, Director of Strategic Development, SEMrush
Jacob Hagemann, Founder, Hoosh Technology SA

12.45
14.00
Lunchbreak
14.00
14.45

Schema, semantic mark-up

Bastian Grimm, Managing Partner, Grimm Digital GmbH & Co. KG

Link landscape in the Nordics

Razvan Gavrilas, Founder, cognitiveSEO

14.45
14.50
Session change
14.50
15.30

Organic Search toolbox

Karsten Nygaard, Head of SEO, IIH Nordic
Paul Delaney, SEO Account Director, MEC

“Not provided” : 100% secure search and no data for SEOs

Kristoffer Ewald, Head of DNA by Netbooster Unit, SVP Netbooster Group
Marcus Tober, Managing Director, Searchmetrics GmbH
David Nilsson, Founder, SEO:d

15.30
16.00
Coffee break
16.00
17.00

Roll-up panel:

What’s Next for the Digital Marketer?

Mike Moran, Author / Senior Strategist, Converseon

Agenda Overview Full Agenda Day 1 Full Agenda Day 2