SMX Stockholm, Sweden
14 & 15 October, 2013
Senior Business Development Manager
intelliAd Media GmbH
Lisa Audi-Bensaid has been working in the online industry since 2005. Starting in digital marketing agencies, she worked on international key accounts as a account strategist for PPC and affiliate marketing. Joining intelliAd, a bid management and tracking provider, in 2010, Lisa specialized on analysis and bid management strategy for PPC accounts and has now focused on new business segments within the company such as Real-Time-Bidding.
Founder & Director
Richard is founder and CEO of SEOgadget, a digital marketing agency specialising in conversion rate optimisation, large scale SEO, keyword research, technical strategy and link building in high competition industries, with offices in London and San Francisco.
Richard is a regular SEO industry commentator and a regular speaker at industry conferences including SMX (Search Marketing Expo) and SES London, SearchLove and Mozcon.
Richard is also a proud SEOmoz Associate and has produced numerous webinars and blog posts with the Moz team.
SVP Global Search Director
Havas Media Group
Based in London, Alan is responsible for managing and developing the Search Engine Marketing specialism within Havas Media Group’s global agency network. Alan manages Havas Media’s search partners and builds strong relationships with the agency’s global clients, with a strong focus on continued development of SEM services and teams worldwide.
Alan joined Havas Media in 2012 from Google where he was a Global Agency Business Leader. Alan was responsible for managing Google’s strategy and relationships with some of the world's largest media and advertising agency networks.
Prior to joining Google in March 2008, Alan spent over 7 years in senior search marketing roles at WPP companies in the UK and US. Alan launched and led the US operations of NeoSearch@Ogilvy, the search marketing division of Ogilvy’s digital and direct media global network, where he managed a large team of search marketing experts running SEM campaigns for Ogilvy’s Fortune 1000 clients.
Before working in search marketing, Alan held positions with AIG and Whirlpool where he gained a background in information technology, business analysis and project management.
Alan holds a Law Degree from the University of Southampton and is a keen golfer in his spare time. He lives with his wife and their 2 children in Surrey.
Web Guide Partner
Jeffrey Cammack has been working as a search engine professional since 2006. He is specialized in SEO and Web Project Management and has a strong understanding of strategy, processes, and execution across all mediums of Internet Marketing. In the search space he has a strong experience with high-level content marketing, link building, usability & conversion testing and business development.
SEO Account Director
Paul is an SEO Account Director for MEC, based in Manchester. Paul provides strategy and management for a number of large global clients in the finance, technology and travel sectors.
With a technical background in web design and development Paul has worked with online technology for many years and more specifically in SEO since 2006 both client and agency side. Paul is an industry speaker at the Search & Social Media Marketing Programme at the University of Salford.
CEO and founder
Christopher Engman is the CEO and founder of Vendemore.
Over the last 14 years, Christopher has been working non-stop with marketing and sales of software solutions and has managed to launch two software companies (Taxi System o Retain24) before Vendemore.
His strong interest in sales and strategies has followed him throughout his career and somewhat contradictory, he got the greatest insights about B2B sales during his years as CIO of Retail and Brands, where he bought big expensive software systems, outsourcing and consulting projects. Christopher has taken advantage of sitting on both sides of the negotiating table when he started Vendemore, whose ideas are based on the understanding of how buying decisions are made within B2B.
Vendemore is a non-traditional marketing company with over 300 clients, including some of the largest IT-companies in the world, to support complex sales processes B2B with online advertising.
Head of DNA by Netbooster Unit
SVP Netbooster Group
Kristoffer Ewald is an internationally recognized digital marketing and strategy director with 18+ years of experiences. His career have included a web agency called Silvertag in the happy days of 1998 internet, NXT@Copenhagen Institute for Future Studies to co-incubating THNK, an innovation consultancy that sold to Saatchi & Saatchi in 2003. Later he co-founded The Milk, a first mover on digital marketing strategies focused on usability, behavioural economics, BigData and Analytics, later acquired by Guava a subsidiary of Netbooster Group. Kristoffer now leads the Data Intelligence & Analytics Strategy efforts in Netbooster that aim at delivering Data Intelligence, Analytics and Marketing Performance consulting strategies to global clients.
Also, Kristoffer have been active in the Digital Analytics Association since it’s early days, and sits in the Research Comittee still. Currently Kristoffer is a co-founding member of the board at Assoc. of Danish Digital Agencies (ADDA). Kristoffer is a very popular and well received international speaker with well over 150 talks on his path. He lives with his wife and two young kids in wonderful Copenhagen. When he’s not on the road he rides his bike to work and dreams of the days when there was still enough free time to go adventure racing.
Razvan is the proud Founder & Chief Architect of cognitiveSEO
, an SEO Toolset focused on in-depth analysis of ranking signals. With over 8 years experience in affiliate marketing and search engine optimization and 12 years in programming and web development, he has gone from Web Developer to Super Affiliate for large international networks. With a strong focus on everything that is Search Engine related, he developed strategies to stand-out search engine updates. His passion for search engine marketing led him to create his own SEO Toolset, trying to solve the issues that he is facing in the search engine optimization field.
Managing Director UK
BlueGlass Interactive, Inc
Kevin is the Managing Director UK of BlueGlass Interactive. Kevin is well-known within the search industry, having been involved in online marketing for the last 10 years and frequently speaks at leading events and writing for digital industry blogs such as Econsultancy and Search Engine Land.
Grimm Digital GmbH & Co. KG
Bastian Grimm is founder and managing partner of Grimm Digital. Having a background in software development, nowadays he works as online marketing consultant with a strong focus on SEO. With his company, he specializes in international SEO strategy- & management consulting as well as online marketing trainings and workshops. Grimm also co-runs Ads2people, a full-service performance marketing agency based in Berlin, Germany where he heads the SEO department as the VP of Search.
Prior to running his own companies, Bastian set up and trained in-house SEO teams for brands like Fox Mobile Group (Jamba, Bitbop & iLove) and oversaw their SEO activities in 25+ countries and for 100+ websites.
Jens Hård started working with online solutions in 1995 and with SEO in 2002. Since then he has been consulting in international and domestic projects in PPC, analytics, conversion optimization, bid management tools, RTB and other performance media. Jens is CEO of Outrider Sweden based in Stockholm. Outrider is part of a global media network WPP/GroupM with in total 170 000 employees.
Hoosh Technology SA
Jacob is a search engine marketing expert and business entrepreneur within the Search Marketing industry. Born in Denmark in 1974, he has pioneered the search engine marketing industry in Scandinavia in the late 90's where he built up his first search agency - Notabene.net
. In 2010 he founded his second search agency SearcusGroup based in Denmark and Switzerland.
In September 2012 he founded Hoosh Technology SA - www.hoosh.com
- an online marketing intelligence provider based in Lugano, Switzerland where he is currently living with his wife and two daughters.
Anders Hjorth is a digital native, entrepreneur and a frequent speaker on Search Marketing. He is the Founder of AZNOS
[Content Marketing] and of BDBL MEDIA
[Biddable Media], 2 Digital Marketing agencies based in Paris. Prior to launching these 2 sister agencies, Anders was the COO at GroupM Search across EMEA. Anders was one of the founders of Pan-European Search agency Relevant Traffic and has worked for a decade and a half across SEO, Paid Search, Affiliate, web development and hosting, buzz generation, domain names, consulting, management and more recently Content Marketing
Co-founder & Director
Ayima Nordic AB
Marcus Holmström is a co-founder and director of Ayima Nordic, a company that specializes in full-service internet marketing solutions tailored to any sustained business needs. Marcus has been working with online strategies and SEO since 1997 when co-founded Webanalys, the first SEO company in Sweden. He has been active in many competitive Internet areas and been involved in several successful business start-ups such as Pokerlistings and Web guide Partner.
International Online Marketing Manager
Kasper started his career in 2010 with Google at Google’s EU headquarters in Dublin. Today he manages momondo’s online marketing team of 17 international online marketing managers that convers 24 international markets. Kasper’s strategy of going global and acting local through hiring local speaking marketing experts to momondo’s headquarters based in Copenhagen has caught the interest of international publishers, global companies as well as local municipalities. Kasper therefore often frequents conferences and board meetings where he shares his international best practices.
Gareth Hoyle Ltd.
Gareth Hoyle is a well known and respected member of the global SEO community. Frequently speaking on matters related to SEO and specifically link building and running global businesses, Gareth delivers a laid back and informative style of speaking with clear takeaways and an open and honest approach to the subjects in general..
With over 8 years experience in SEO as the owner of Manual Link Building
and a co-founder of LinkRisk
, Gareth understands all elements of both link building and running large and scalable link building teams spread across the globe and is always happy to share these experiences, eiiher on the stage or in private chats during the conference.
Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.
He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.
Juha started his marketing career when grounding his first e-commerce store in 2000. After working as a sales manager in different Finnish companies and with Google AdWords, SEO and analytics for ten years with his own businesses he joined Tulos Helsinki in Finland. His background with start-ups and business development combined with hands-on experience in search marketing and analytics have given him a wide understanding of sales & marketing principles and processes used in different businesses and branches. Juha has been working for companies from small e-commerce stores to listed companies both in Finland and abroad and is now responsible for the operations of Tulos in Sweden.
Mikael is the Advertising Director of social media marketing suite Komfo. He is considered one of Denmarks primary Facebook Marketing experts largely due to his many years of experience and the fact that he is one of the few people who have actually worked at Facebook himself. Today, Mikael is in charge of the Komfo Ad Manager tool that has been been nominated for several prestigious awards including "Innovation of the year" at this year's Digital Communication Awards in Berlin.
Director of Strategic Development
Sean Malseed is the Director of Strategic Development at SEMrush. As such, he tackles many responsibilities such as forging and maintaining partnerships, scouting new avenues for advancement, and assisting in overall product development. Sean has an extensive background in IT and web technology and offers valuable insights not only into how to analyze data but also how to best use that analysis to your advantage. Sean has a diverse history of speaking engagements, having presented at conferences including Pubcon, SES, OMS, and SMX. Sean plays an integral role as a member of the SEOquake Team as they strive to increase the power and scope of their tools, while simultaneously formulating new ones that will further benefit the SEO/SEM community.
Author / Senior Strategist
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly
, on the heels of the best-selling Search Engine Marketing, Inc.
, Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and is a regular columnist for Search Engine Guide
. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon
, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years,
rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com
), which is also home to his Biznology newsletter and blog
VP & Managing Director
Jon Myers is VP & Managing Director – EMEA for digital ad management platform Marin Software. Jon is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBi, Neo@Ogilvy, MoneySupermarket.com, Sainsburys and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands.
Prior to joining Marin Software Jon was leading Yahoo’s search and display account management teams. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide. He also sits on the Global Search Engine Strategies (SES) Advisory Board and regularly contributes his opinions to trade press as well as industry bodies such as SEMPO, IPA and the IAB.
Managing Director & Partner
Magnus Nilsson is Managing Director at RED Performance in Oslo, Norway. His team help clients achieve success in all aspects of performance marketing, from search to conversion rate optimisation.
Before making the move to Norway, Magnus spent half a decade in London. There he headed up some of the most skilled search and affiliate marketing teams, that delivered yearly client revenues of almost £100 million.
His success in performance marketing is achieved through a great understanding of core marketing principles and innovative use of technology.
David Nilsson has worked with SEO for over eight years. During that time he worked at two SEO companies and as an inhouse SEO at TUI Nordic/Fritidsresor. During his time in SEO he has worked with everything from smaller clients to large swedish brands and global companies. Since a couple of months back he runs his own SEO company called SEO:d (http://seod.se
) which works with ethical SEO and to make SEO a natural part of the day to day work. His personal projects can be found through his blog David.nu (http://www.david.nu
Head of SEO
Since 2001 Karsten has specialized in SEO and has worked on some of the most interesting SEO assignments in Denmark for clients like VisitDenmark, Rockwool and Ticket2Heaven. With deep knowledge about time-saving and ROI-increasing tools he has been implementing SEO strategies and activities for most types of company or organization. As head of SEO for one of the largest SEO agencies in Denmark he knows his way around the many different tools in the market, but at the end of the day it is not about the tool in itself – it is about combining the right tool with the right approach. Karsten has been selected most valuable speaker at several conferences in Denmark and he has a direct style which always ensures the participants leave his sessions both entertained and educated.
Senior SEO Consultant
Jon is an SEO Consultant at SEOgadget, a digital marketing agency specialising in conversion rate optimisation, large scale SEO, keyword research, technical strategy and link building in high competition industries. Jon started out in SEO by ‘tweaking’ personal projects moving on to run his own consulting business prior to joining SEOgadget.
Jon is an active member of the SEO community; he writes for State of Search and SEOMoz. Jon has also spoken at popular industry events in the UK. Particular areas of interest include scaling link building and digital entrepreneurism.
Future Insight Analytics
Nikki started her career as a search engine optimiser, where she often found that clients didn't need more traffic- they needed better traffic and more persuasive websites. This led her into the world of analytics, specialising in Google Analytics which married well with her background in Computer Science and innovation management. Nikki is an international speaker on the subject of Web Analytics, measurement and conversion and has won awards for innovating web analytics tools, particularly in the field of telephone call tracking. Nikki is the Managing Director of her own UK-based Analytics business, Future Insight Analytics Ltd.
Head of Marketing Solutions
Sam Rihani has been working at Facebook in the Nordics for 4 years. He is leading the sales team at Facebook's Nordic office and has 12 years of experience from the Digital marketing in Sweden.
Marcus Tober studied computer science in Berlin and started his career be developing the known SEO platform linkvendor.com
. This passion to every kind of search engine data led to the founding of Searchmetrics in 2007. Today Searchmetrics is a worldwide leader in Search Analytics solutions with more than 100 employees and offices in Berlin, New York, London and Paris. Searchmetrics delivers the knowledge and the tools to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Groupon, Verizon, T-Mobile, Symantec, Kaspersky and Lufthansa trust Searchmetrics.
Julius van de Laar
Digital Media Strategist & Campaigns Consultant
van de Laar | Campaigning
Julius van de Laar is a digital media strategist and communications expert with
strong campaigning experience.
He consults for politicians and political parties, non-governmental organizations
and private sector corporations by providing strategic advice as they develop
strategies to achieve their goals: win elections, growing and engaging their
audience and shaping public opinion.
During the 2012 US Presidential election, Julius van de Laar served on President
Obama's winning presidential campaign as regional GOTV director in the
battleground state of Ohio. There, he focused on targeting voters and gaining
supporters by combining proven campaigning strategies with the latest new
media and big data tactics.
In 2007 and 2008 he worked for Obama for America in nearly a dozen states and
served as Missouri Youth Vote director. Since then, van de Laar has served as a
senior strategist to Germany's Social Democratic Party as well as other parties and
candidates across Europe. He has consulted for major NGO's including Amnesty
International, Change.org, Greenpeace, WWF and Avaaz.org, providing strategic
Van de Laar is a frequent TV and radio pundit, providing analysis on current
political events, campaigning and digital communications. He lectures at
conferences and universities, gives workshops and trainings on campaigning and
social media and advises politicians and business leaders on strategic
Bas van den Beld
Search & Social Expert, Trainer, Speaker & Publicist
Bas van den Beld an online marketing strategist, keynote speaker and trainer in online marketing. Bas is widely considered to be an expert and influential on Internet Marketing, Social Marketing and Search Marketing.
Bas is the founder of State of Digital, a website that focuses on bringing the right information and knowledge to the right people and get companies forward in Digital. State of Digital is the successor of State of Search, which was voted Best European Search Blog in 2012. Bas is an experienced and award winning speaker in online marketing and has spoken at many different conferences around the world, like SES, SMX, Websummit and several internal events for different types of companies and was voted amongst the Top Influential Marketers in the UK.
Bas also consults with several type of companies (mostly Fortune500 companies like KLM) on implementation of strategic Internet Marketing and provides training in Search Engine Marketing, Social Media in the organisation, and Social Marketing and Influence Marketing related topics. And he consults for agencies and brands helping them determine the right online business strategy and connecting them to the right influential people.
Founder & Consultant
Henrik Vikström has been working with link building in many different markets and roles for the past 6 years. He has been doing everything from link building strategies to implementation and evaluation. His focus has always been on improving the efficiency and improve the link building process by reducing manual labour and increasing the quality of the work. He now runs one of the most efficient link building programs in Sweden.
Manager Marketing and Sales Econometrics
Gustav Wiberg has a background within media planning with focus towards implementing advanced TV planning tools for Omnicom Media Group. He has since then moved on towards his present expertise, advanced media analytics with the use of econometric modeling for Ohal-Group. With his experience and expertise he has been able to help many big Swedish companies track and optimize their marketing activities to drive both e-commerce and offline sales more efficient.
Nikita Yampolski brings decades of technical experience in international IT, Software, Telecom and Internet assignments. He is part of Yandex international sales team based in Switzerland.